FMCG Gurus- Shrinking Appetites The GLP-1 Impact on Snacking – Global Report – 2025
Report Description:
This global report explores the influence of GLP-1 medication consumer purchasing behavior towards the snacking category, alongside the broader trend of consumers looking for guilt-free indulgence, escapism and comfort. The report examines the changing diets of consumers using GLP-1 medication and how this is driving demand for better-for-you and functional snacks, in addition to new product development opportunities around decadent snacking and treating. It highlights the approach that consumers are taking towards trying to balance the need to live a healthy lifestyle, and wanting genuinely indulgent experiences. It also looks at the potential future impact of GLP-1 medication on the snacking category and how product development will respond.
This report will look at the following areas:
- How frequently consumers are snacking and how consumers feel about their snacking habits.
- How consumers feel about their weight and waistlines.
- The key challenges that consumers feel they face when trying to lose weight.
- Familiarity with GLP-1 medication and consumer perceptions of these medications.
- The proportion of consumers that are using GLP-1 medications, and how this has affected their snacking habits.
- Willingness to use GLP-1 and the reasons driving favorable perceptions.
- Steps that consumers have taken to improve their overall diet and lifestyle.
- The approach that consumers using GLP-1 medications are taking towards nutrients such as protein and fibre.
- Benefits that consumers associate with GLP-1 medication beyond weight loss.
- Consumer interest in food and drink that stimulates GLP-1 hormones in a natural way.
- Consumer experiences after stopping the usage of GLP-1 medication.
- The kind of nutritional information that consumers look out for when checking nutritional labels on snack products.
- Consumer attitudes towards unusual/exotic flavors and the categories that they would like to see these flavors on offer.
- The product attributes that consumers feel are important when they are turning to snacks for comfort purposes.
FMCG Gurus- Shrinking Appetites The GLP-1 Impact on Snacking – Global Report – 2025
Report Description:
This global report explores the influence of GLP-1 medication consumer purchasing behavior towards the snacking category, alongside the broader trend of consumers looking for guilt-free indulgence, escapism and comfort. The report examines the changing diets of consumers using GLP-1 medication and how this is driving demand for better-for-you and functional snacks, in addition to new product development opportunities around decadent snacking and treating. It highlights the approach that consumers are taking towards trying to balance the need to live a healthy lifestyle, and wanting genuinely indulgent experiences. It also looks at the potential future impact of GLP-1 medication on the snacking category and how product development will respond.
This report will look at the following areas:
- How frequently consumers are snacking and how consumers feel about their snacking habits.
- How consumers feel about their weight and waistlines.
- The key challenges that consumers feel they face when trying to lose weight.
- Familiarity with GLP-1 medication and consumer perceptions of these medications.
- The proportion of consumers that are using GLP-1 medications, and how this has affected their snacking habits.
- Willingness to use GLP-1 and the reasons driving favorable perceptions.
- Steps that consumers have taken to improve their overall diet and lifestyle.
- The approach that consumers using GLP-1 medications are taking towards nutrients such as protein and fibre.
- Benefits that consumers associate with GLP-1 medication beyond weight loss.
- Consumer interest in food and drink that stimulates GLP-1 hormones in a natural way.
- Consumer experiences after stopping the usage of GLP-1 medication.
- The kind of nutritional information that consumers look out for when checking nutritional labels on snack products.
- Consumer attitudes towards unusual/exotic flavors and the categories that they would like to see these flavors on offer.
- The product attributes that consumers feel are important when they are turning to snacks for comfort purposes.
How This Report Can Benefit the Industry:
- Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.
- Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
Files included in this report:
FMCG-Gurus-Shrinking-Appetites-The-GLP-1-Impact-on-Snacking-Global-Report-2025.pdf
FMCG-Gurus-Shrinking-Appetites-The-GLP-1-Impact-on-Snacking-Global-Report-2025.pptx