FMCG Gurus -FMCG Gurus – Creatine: Opportunities for the Health & Wellness Market – Trend-Report – 2025

FMCG Gurus – Creatine: Opportunities for the Health & Wellness Market – Trend-Report – 2025

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FMCG Gurus – Creatine: Opportunities for the Health & Wellness Market – Trend-Report – 2025

 Geographies: Global  Industries: Category Insight, Healthy Ageing, Nutritional Supplements, Sports Nutrition, Trend Reports, Trend Resources  Published Date: 2025

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FMCG Gurus – Creatine: Opportunities for the Health & Wellness Market – Trend-Report – 2025

Report Description:

Creatine is emerging as an ingredient in the wider consumer health and wellness space. This report examines the health issues that consumers across the four age cohorts are facing and explores the opportunities for creatine as a functional ingredient.

This report will look at the following areas:

  • The fragmentation of the sports nutrition market.
  • Awareness of creatine as an ingredient and of the associated benefits.
  • Key areas of health that consumers are looking to improve.
  • How consumers feel about their mobility, energy levels and cognitive health, and how creatine can help support these areas of health.
  • The steps that consumers are taking to improve their health.
  • Consumer behavior around fortified/functional products.
  • The factors that are most important to consumers when they are choosing which supplements to use.

FMCG Gurus – Creatine: Opportunities for the Health & Wellness Market – Trend-Report – 2025

Report Description:

Creatine is emerging as an ingredient in the wider consumer health and wellness space. This report examines the health issues that consumers across the four age cohorts are facing and explores the opportunities for creatine as a functional ingredient.

This report will look at the following areas:

  • The fragmentation of the sports nutrition market.
  • Awareness of creatine as an ingredient and of the associated benefits.
  • Key areas of health that consumers are looking to improve.
  • How consumers feel about their mobility, energy levels and cognitive health, and how creatine can help support these areas of health.
  • The steps that consumers are taking to improve their health.
  • Consumer behavior around fortified/functional products.
  • The factors that are most important to consumers when they are choosing which supplements to use.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry by using consumer insights to suggest opportunities and innovation for the future.
  • Addressing challenges: Understanding the challenges that consumers feel they face when trying to lead a healthy lifestyle and how brands can help to address these issues.

Files included in this report:

  • FMCG-Gurus-Creatine-Opportunities-for-the-Health-Wellness-Market-Trend-Report-2025.pdf
  • FMCG-Gurus-Creatine-Opportunities-for-the-Health-Wellness-Market-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Awareness
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022, 2024
  • [SN839] How would you describe your usage of sports nutrition products? Please select the answer that best fits - 2025
  • [SN850] We would now like to ask you about the following ingredients associated with sports nutrition products. Have you heard of the following ingredients/phrases? - 2021, 2019, 2018, 2017, 2023, 2025
  • [MOB321] What factors do you think can impact on your mobility levels? Please select all that apply - 2022, 2024
  • [SN109] How aware are you of the health benefits associated with these ingredients/ claims? - 2021, 2019, 2018, 2017, 2023, 2025
  • [SSM653] We would now like to ask you about conditions that can have an impact on your sleeping patterns. Do you suffer from any of the following? - 2022, 2020, 2019, 2024
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
  • [NS141] Do you consume functional/fortified food and drink? These products are those classified as being high in health boosting ingredients, either naturally or artificially formulated - 2020, 2022, 2024
  • [EMO238] How do you measure your energy levels/ define good energy levels? Please select all that apply - 2024
  • [NS472] Have you looked to increase your intake of functional/fortified food in the last six months? - 2020, 2022, 2024
  • [EMO897] How satisfied are you with the following areas of health? Please select the answer that best fits - 2024
  • [NS888] You state that you have taken nutritional supplements in the last two years. What factors are important when choosing what supplements to use? Please select all that apply - 2024
  • [COG304] Have you taken any steps to improve your cognitive health over the last twelve months? Please select all that apply - 2021, 2019, 2018, 2023
  • [NS241] You state that you have increased your intake of functional/fortified food in the last six months/ Why is this? Please select all that apply - 2020, 2022, 2024
  • [SN839] How would you describe your usage of sports nutrition products? Please select the answer that best fits - 2025
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
Health priorities
  • [SN850] We would now like to ask you about the following ingredients associated with sports nutrition products. Have you heard of the following ingredients/phrases? - 2021, 2019, 2018, 2017, 2023, 2025
  • [SN109] How aware are you of the health benefits associated with these ingredients/ claims? - 2021, 2019, 2018, 2017, 2023, 2025
Key health areas for creatine
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022, 2024
  • [MOB321] What factors do you think can impact on your mobility levels? Please select all that apply - 2022, 2024
  • [SSM653] We would now like to ask you about conditions that can have an impact on your sleeping patterns. Do you suffer from any of the following? - 2022, 2020, 2019, 2024
  • [EMO238] How do you measure your energy levels/ define good energy levels? Please select all that apply - 2024
Motivations & claims
  • [EMO897] How satisfied are you with the following areas of health? Please select the answer that best fits - 2024
  • [COG304] Have you taken any steps to improve your cognitive health over the last twelve months? Please select all that apply - 2021, 2019, 2018, 2023
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
Actions & recommendations
  • [NS888] You state that you have taken nutritional supplements in the last two years. What factors are important when choosing what supplements to use? Please select all that apply - 2024

Files included in this report:

  • FMCG-Gurus-Creatine-Opportunities-for-the-Health-Wellness-Market-Trend-Report-2025.pdf
  • FMCG-Gurus-Creatine-Opportunities-for-the-Health-Wellness-Market-Trend-Report-2025.pptx
  • If you are a user, click here to login and download the report.