Report Description:

This report explores growing consumer interest in functional ingredients and examines how consumers are looking to improve certain areas of their health, with a shift in focus to everyday wellbeing. Specifically looking into key health areas such as digestive health, sleep quality and cognitive health. In an era where consumers seek easy ways to enhance their everyday wellness, functional ingredients can be optimized to enhance everyday products and target the demand for healthier options. By exploring popular functional ingredients and how they improve specific need-states, brands can increase the perceived value of products. This report also highlights consumer skepticisms and how brands must meet demand for functional ingredients with transparency and efficacy, looking at examples of functional products in different formats which consumers enjoy.