FMCG Gurus -FMCG Gurus – Weight Loss Management Trends in Germany – Country Report – 2025

FMCG Gurus – Weight Loss Management Trends in Germany – Country Report – 2025

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FMCG Gurus – Weight Loss Management Trends in Germany – Country Report – 2025

 Geographies: Europe, Germany  Industries: Healthy Ageing, Weight Management  Published Date: 2025

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FMCG Gurus – Weight Loss Management Trends in Germany – Country Report – 2025

Report Description:

This report explores weight management trends in Germany. The report offers insight into consumer attitudes and behaviours towards weight. This includes how consumers feel about their weight, reasons for wanting to lose weight, diets, long-term health, and the sources that consumers trust for weight management information. Our findings highlight the challenges that consumers face around weight management and the steps that they have taken to lose weight. The report also considers how GLP-1 medication may be influencing weight loss management.

This Report Will Look at the Following Areas:

  • Consumer perceptions of their weight and how it has changed.
  • The proportion of consumers that are satisfied with their weight.
  • Consumer attitudes towards weight management and dieting.
  • The cyclical nature of dieting and what consumers think constitutes a diet.
  • The steps consumers have taken to lose weight and the reasons for this.
  • The sources consumers trust to obtain weight management information.
  • The key challenges that consumers face when it comes to losing weight.

FMCG Gurus – Weight Loss Management Trends in Germany – Country Report – 2025

Report Description:

This report explores weight management trends in Germany. The report offers insight into consumer attitudes and behaviours towards weight. This includes how consumers feel about their weight, reasons for wanting to lose weight, diets, long-term health, and the sources that consumers trust for weight management information. Our findings highlight the challenges that consumers face around weight management and the steps that they have taken to lose weight. The report also considers how GLP-1 medication may be influencing weight loss management.

This Report Will Look at the Following Areas:

  • Consumer perceptions of their weight and how it has changed.
  • The proportion of consumers that are satisfied with their weight.
  • Consumer attitudes towards weight management and dieting.
  • The cyclical nature of dieting and what consumers think constitutes a diet.
  • The steps consumers have taken to lose weight and the reasons for this.
  • The sources consumers trust to obtain weight management information.
  • The key challenges that consumers face when it comes to losing weight.

How This Report Can Benefit the Industry:

  • Gain an understanding of evolving consumer attitudes toward their weight and how this has changed over the last twelve months.
  • Understand what steps consumers are taking to improve their waistlines, and how the industry can help facilitate these actions.
  • Determine what challenges consumers face when trying to lose weight, and what the industry can do to help them overcome these barriers.

Files included in this report:

  • FMCG-Gurus-Weight-Loss-Management-Trends-in-Germany-Country-Report-2025.pdf
  • FMCG-Gurus-Weight-Loss-Management-Trends-in-Germany-Country-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Changing Waistlines
  • [WM184] How would you currently describe your weight? - 2021, 2019, 2018, 2023, 2025
  • [WM672] Do you know what your recommended weight should be? - 2021, 2019, 2018, 2023, 2025
  • [WM290] How often do you weigh yourself in the average week? - 2021, 2019, 2018, 2023, 2025
Dieting
  • [WM925] How has your weight changed in the last twelve months? - 2021, 2019, 2018, 2023, 2025
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023, 2025
Perceptions
  • [WM922] Are you currently on a diet specifically to lose weight? - 2021, 2019, 2018, 2023, 2025
  • [WM150] Have you been to a doctor in the last twelve months specifically to discuss your weight? - 2021, 2019, 2018, 2023, 2025
Dietary Cycle
  • [WM263] What do you consider to be a diet? Please select all that apply - 2021, 2019, 2018, 2023, 2025
Actions
  • [WM483] How many times have you tried to lose weight in the last three years? - 2021, 2019, 2018, 2023, 2025
  • [WM103] You say that you are not currently on a diet to lose weight. Have you been on a diet to lose weight in the last twelve months? - 2021, 2019, 2018, 2023, 2025
  • [WM282] Thinking about your latest attempt to lose weight, how successful would you say your attempts have been? - 2021, 2019, 2018, 2023, 2025
Motivations
  • [WM361] What steps have you taken to lose weight? Please select all that apply - 2021, 2019, 2018, 2023, 2025
Sources of Information
  • [WM757] Why have you looked to lose weight? Please select all that apply - 2021, 2019, 2018, 2023, 2025
  • [WM699] Why do you think a health weight is important? Please select the answer that best fits - 2021, 2019, 2023, 2025
Challenges
  • [WM105] How influential are the following sources when it comes to finding out information around trying to lose weight? - 2021, 2019, 2018, 2023, 2025

Files included in this report:

  • FMCG-Gurus-Weight-Loss-Management-Trends-in-Germany-Country-Report-2025.pdf
  • FMCG-Gurus-Weight-Loss-Management-Trends-in-Germany-Country-Report-2025.pptx
  • If you are a user, click here to login and download the report.