FMCG Gurus – Prebiotic Trends in Europe – Regional Report – 2025
Report Description:
This report explores prebiotic trends in Europe. The report offers insight into consumer awareness and purchasing habits around prebiotic products. Our findings explore the various kinds of motivations and need states from consumers. In addition, our findings offer actionable recommendations for brands navigating the prebiotics market.
This Report Will Look at the Following Areas:
- Consumers’ awareness of prebiotic products and of the gut microbiome.
- The associations consumers make with prebiotics and their perceived benefits.
- Consumer purchasing habits relating to prebiotic products.
- Whether consumers are suffering from digestive health related symptoms, and the role they view prebiotics having.
- The perceived efficacy of prebiotic products on consumer’s health.
- The different motivations that consumers have for using prebiotics.
- The types of claims that consumers want to see on prebiotic products when purchasing.
- Consumer usage habits for prebiotic products.
FMCG Gurus – Prebiotic Trends in Europe – Regional Report – 2025
Report Description:
This report explores prebiotic trends in Europe. The report offers insight into consumer awareness and purchasing habits around prebiotic products. Our findings explore the various kinds of motivations and need states from consumers. In addition, our findings offer actionable recommendations for brands navigating the prebiotics market.
This Report Will Look at the Following Areas:
- Consumers’ awareness of prebiotic products and of the gut microbiome.
- The associations consumers make with prebiotics and their perceived benefits.
- Consumer purchasing habits relating to prebiotic products.
- Whether consumers are suffering from digestive health related symptoms, and the role they view prebiotics having.
- The perceived efficacy of prebiotic products on consumer’s health.
- The different motivations that consumers have for using prebiotics.
- The types of claims that consumers want to see on prebiotic products when purchasing.
- Consumer usage habits for prebiotic products.
How This Report Can Benefit the Industry:
- Raising awareness: This report highlights the need for brands to raise awareness and information regarding prebiotics.
- Inspiring innovation: This report aims to help the industry navigate the prebiotics market by using consumer insights to highlight opportunities and innovation for the future.
Files included in this report:
FMCG-Gurus-Prebiotic-Trends-in-Europe-Regional-Report-2025.pdf
FMCG-Gurus-Prebiotic-Trends-in-Europe-Regional-Report-2025.pptx