FMCG Gurus – Snacking Revisited Identifying Emerging Trends and Growth Opportunities in Spain – Country Report 2025
Report Description:
This report explores snacking habits in Spain, examining when and why people snack and how behaviors are changing. It analyzes motivations, nutritional labeling, and functional claims shaping consumer choices. The influence of GLP-1 medication, quality perceptions, and nostalgia are also assessed, alongside the impact of the cost of living. Our findings offer insights into evolving consumer preferences and health-conscious snacking trends, and in addition, our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.
This Report Will Look at the Following Areas:
- Insights into the proportion of consumers skipping meals and the most common snacking times throughout the day.
- Changes in snacking frequency and the impact on consumers’ health habits.
- Insights into the times of day when consumers are most likely to snack.
- The proportion of consumers who consult nutritional labeling when selecting snacks, and the types of information they prioritize.
- Insights into consumers’ priorities when reviewing nutritional information on snack products.
- The prevalence of specific health or product claims that influence consumers’ snack purchases.
- Interest in snacks that support or complement GLP-1 drugs or injections such as Ozempic or Wegovy.
- Consumer perceptions of what makes a snack premium or high-quality.
- Insights into intentions to seek out premium snacks as a compensatory behavior for reduced spending elsewhere.
- The proportion of consumers turning to snacks for comfort, and the attributes that make snacks appealing for comfort eating.
- Consumer perceptions of price increases for snacks over the past twelve months.
- Anticipated changes in snacking habits in response to rising costs.
FMCG Gurus – Snacking Revisited Identifying Emerging Trends and Growth Opportunities in Spain – Country Report 2025
Report Description:
This report explores snacking habits in Spain, examining when and why people snack and how behaviors are changing. It analyzes motivations, nutritional labeling, and functional claims shaping consumer choices. The influence of GLP-1 medication, quality perceptions, and nostalgia are also assessed, alongside the impact of the cost of living. Our findings offer insights into evolving consumer preferences and health-conscious snacking trends, and in addition, our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.
This Report Will Look at the Following Areas:
- Insights into the proportion of consumers skipping meals and the most common snacking times throughout the day.
- Changes in snacking frequency and the impact on consumers’ health habits.
- Insights into the times of day when consumers are most likely to snack.
- The proportion of consumers who consult nutritional labeling when selecting snacks, and the types of information they prioritize.
- Insights into consumers’ priorities when reviewing nutritional information on snack products.
- The prevalence of specific health or product claims that influence consumers’ snack purchases.
- Interest in snacks that support or complement GLP-1 drugs or injections such as Ozempic or Wegovy.
- Consumer perceptions of what makes a snack premium or high-quality.
- Insights into intentions to seek out premium snacks as a compensatory behavior for reduced spending elsewhere.
- The proportion of consumers turning to snacks for comfort, and the attributes that make snacks appealing for comfort eating.
- Consumer perceptions of price increases for snacks over the past twelve months.
- Anticipated changes in snacking habits in response to rising costs.
How This Report Can Benefit the Industry:
- Track the evolution of snacking behaviors: Understand how meal skipping and mealtime fragmentation are reshaping when and why consumers snack, providing guidance for aligning product offerings with increasingly complex snacking routines.
- Uncover drivers of brand preference and value: Explore what consumers truly prioritize in taste, nutrition, health, and sustainability, offering actionable insights to refine product development, messaging, and brand positioning.
- Anticipate and respond to economic pressures: Gain foresight into how rising costs are influencing snacking habits, enabling brands to adapt pricing, promotions, and product strategies to stay relevant and competitive.
Files included in this report:
FMCG-Gurus-Snacking-Revisited-Identifying-Emerging-Trends-and-Growth-Opportunities-in-Spain-Country-Report-2025.pdf
FMCG-Gurus-Snacking-Revisited-Identifying-Emerging-Trends-and-Growth-Opportunities-in-Spain-Country-Report-2025.pptx