FMCG Gurus – Sports Nutrition Redefined: Beyond the Gym to Everyday Wellness – North America – Regional Report – 2025
Report Description:
This report explores the trends in sports nutrition in North America. The report delivers critical insight into current consumer behaviors, attitudes, and purchasing habits when it comes to sports nutrition food, drink, and supplement products. Our findings reveal the core consumer motivations and product attributes that drive purchasing behavior, alongside an analysis of the most appealing on-pack and health-boosting claims. In addition, our findings dive into market risks by exploring the impact of rising prices on consumer purchasing and consumption habits.
This report will look at the following areas:
- How consumers would describe their usage of sports nutrition products.
- Which types of sports nutrition products consumers have purchased in the last six months.
- The proportion of consumers who say they have purchased sports nutrition nutritional supplements in the last six months.
- The format of nutritional supplements consumers have purchased.
- The frequency and reasons behind consumers exercise habits.
- How consumer’s consumption habits have changed over the last six months.
- What factors are important when consumers choose sports nutrition products, and the occasions they turn to products for.
- Consumer motivations for purchasing the a set choice of sports nutrition products.
- The extent to which sports nutrition products have helped consumers with their health goals over the last six months.
- Side effects suffered by consumers when consuming sports nutrition products in the last six months.
- The proportion of consumers who use sports nutrition products and say they have experienced side effects.
- Consumer concern that rising prices will impact their purchasing or consumption habits, and the actions consumers anticipate they will have to take as a result of rising prices.
- The appeal of various claims, health claims, and types of proteins listed as ingredients when consumers purchase sports nutrition products (food and drink).
- The factors that can be barriers to purchase or put consumers off buying sports nutrition products.
- Consumer concerns regarding high-protein snack products.
FMCG Gurus – Sports Nutrition Redefined: Beyond the Gym to Everyday Wellness – North America – Regional Report – 2025
Report Description:
This report explores the trends in sports nutrition in North America. The report delivers critical insight into current consumer behaviors, attitudes, and purchasing habits when it comes to sports nutrition food, drink, and supplement products. Our findings reveal the core consumer motivations and product attributes that drive purchasing behavior, alongside an analysis of the most appealing on-pack and health-boosting claims. In addition, our findings dive into market risks by exploring the impact of rising prices on consumer purchasing and consumption habits.
This report will look at the following areas:
- How consumers would describe their usage of sports nutrition products.
- Which types of sports nutrition products consumers have purchased in the last six months.
- The proportion of consumers who say they have purchased sports nutrition nutritional supplements in the last six months.
- The format of nutritional supplements consumers have purchased.
- The frequency and reasons behind consumers exercise habits.
- How consumer’s consumption habits have changed over the last six months.
- What factors are important when consumers choose sports nutrition products, and the occasions they turn to products for.
- Consumer motivations for purchasing the a set choice of sports nutrition products.
- The extent to which sports nutrition products have helped consumers with their health goals over the last six months.
- Side effects suffered by consumers when consuming sports nutrition products in the last six months.
- The proportion of consumers who use sports nutrition products and say they have experienced side effects.
- Consumer concern that rising prices will impact their purchasing or consumption habits, and the actions consumers anticipate they will have to take as a result of rising prices.
- The appeal of various claims, health claims, and types of proteins listed as ingredients when consumers purchase sports nutrition products (food and drink).
- The factors that can be barriers to purchase or put consumers off buying sports nutrition products.
- Consumer concerns regarding high-protein snack products.
How This Report Can Benefit the Industry:
- Gain an understanding of evolving consumer attitudes toward their weight and how this has changed over the last twelve months.
- Strategic Insights for Product Development and Marketing: Food and beverage manufacturers, supplement companies, and retailers can leverage detailed data on consumer motivations, appealing claims (on-pack, health, and protein types), and purchase barriers to guide new product formulations, optimize packaging, and create highly targeted marketing campaigns. This helps companies, particularly those launching new products or entering the market, align their offerings with current demand.
- Market Risk Mitigation and Revenue Forecasting: The analysis of the impact of rising prices on purchasing habits and anticipated consumer actions will be critical for business planning, procurement, and pricing strategies. Companies can use this information to adjust their supply chains, manage inventory, and more accurately forecast revenue, especially in a volatile economic climate.
Files included in this report:
FMCG-Gurus-Sports-Nutrition-Redefined-Beyond-the-Gym-to-Everyday-Wellness-North-America-Regional-Report-2025.pdf
FMCG-Gurus-Sports-Nutrition-Redefined-Beyond-the-Gym-to-Everyday-Wellness-North-America-Regional-Report-2025.pptx