Introducing our proprietary Ingredients visualization integrated ecosystem (IVIE), designed to provide a powerful and unique analysis of consumer attitudes and behaviors toward ingredients. IVIE is an ecosystem designed to grow as we gather more intelligence to predict future successes.
This innovative system offers in-depth insights into the preferences of different demographics, from casual to regular buyers and non-aware to aware consumers. Users can assess the awareness, influence, and significance of ingredients on product choice and their perception from both a health and sensory perspective. Users can also explore the applications, value, and claims that consumer groups are focused on. As IVIE grows, so does the value proposition of targeting consumers with the right messages at the right time.
IVIE is expanding over the next 12 months.
40+
Ingredients
10+
Countries
40k+
Respondents
Discover Meaningful Insights Based on Algorithms
AI scoring methodology.
Stay Ahead of Consumer Motivations
Evaluate consumer profiles of Regular vs Casual Buyers.
Compare and Make Informed Decisions
An ecosystem to score ingredients across multiple countries.
Insights in Multiple Avenues
Reasons to buy, the importance of taste and texture, the right applications, claims, health benefits and so much more.
Evaluate Casual vs Regular Buyers
Understanding consumer behaviour and purchasing patterns to optimise strategies and enhance customer retention.
Building Brand & Product Awareness
How to turn non-aware into future consumers.
IVIE Provides
Ingredient Scoring
Nutrition Insights
Data Visualization
Expanding Ecosystem
Future Prediction Analysis
Consumer Profiling
AI Algorithms
Actionable Recommendations
Some of our Clients
