Published: October 2016
This Product Case Study examines the launch of Dave’s Killer Bread in the US, an organic wholegrain bread brand. The case study examines how the brand has effectively used story-based marketing whilst also aligning with evolving consumption habits in the US bread market to record very positive sales. The case study highlights the benefits of successfully targeting health trends such as positive nutrition and ingredient simplification, without compromising on perceptions on taste or making a product appear too functional.
Published: October 2016
This Product Case Study examines the launch of Dave’s Killer Bread in the US, an organic wholegrain bread brand. The case study examines how the brand has effectively used story-based marketing whilst also aligning with evolving consumption habits in the US bread market to record very positive sales. The case study highlights the benefits of successfully targeting health trends such as positive nutrition and ingredient simplification, without compromising on perceptions on taste or making a product appear too functional.
Files included in this report:
Dave's Killer Bread_the successful launch of a better for you bread.pdf