FMCG Gurus -FMCG Gurus – Active Nutrition in Europe & Africa – Regional Report 2024

FMCG Gurus – Active Nutrition in Europe & Africa – Regional Report 2024

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FMCG Gurus – Active Nutrition in Europe & Africa – Regional Report 2024

 Geographies: Africa, Austria, Belgium, Croatia, Czech Republic, Denmark, Egypt, Europe, France, Germany, Hungary, Italy, Kenya, Netherlands, Nigeria, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Turkey, UK  Industries: Active Nutrition, Category Insight  Published Date: 2024

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FMCG Gurus – Active Nutrition in Europe & Africa – Regional Report 2024

Report Description:

This report explores the trends in active nutrition. Our findings offer insight into the behaviors and attitudes toward their health and wellness, including specific lifestyle and dietary habits. The report reveals consumer perceptions around high protein snacks, various plant-protein sources and upcycled ingredients. In addition, our findings present actionable recommendations for brands operating in the active nutrition market.

This report will look at the following areas:

  • Consumer satisfaction with their health.
  • Insights into the step’s consumers have taken to be more proactive towards their health.
  • The various areas of health that consumers would like to improve.
  • The kinds of sources and information consumers turn to when researching about leading a healthier lifestyle.
  • The barriers and challenges consumers face when leading a healthy lifestyle.
  • Insights into approaches to holistic health.
  • Changes consumers have made to their dietary habits and the reasons for making these changes.
  • Insights into consumers’ use of nutritional supplements and the areas of health they were looking to improve through this use.
  • The steps consumers have adopted in improving their mental wellbeing.
  • The steps consumers have taken to improve their sleeping patterns.
  • The specific times of day that consumers feel their eating and drinking habits are healthy.
  • Snacking insights, including what consumers consider a snack to be, the popularity around high protein snacks, the reason for this, and concerns around high protein snack products.
  • Insights into the kinds of diets consumers follow, for instance, regularly consume meat/dairy, vegetarian, vegan, etc.
  • The appeal of various protein sources and upcycled ingredients among consumers.
  • The most appealing sustainability claims on sports nutrition products.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate and facilitate women’s health by using consumer insights to suggest opportunities and innovation for the future.
  • Barriers: Understanding the existing barriers women are facing and providing products that help to enhance and aid women’s lifestyles, diets, and holistic health.

Files included in this report:

  • Active-Nutrition-in-Europe-Africa-Regional-Report-2024.pdf
  • Active-Nutrition-in-Europe-Africa-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Active Nutrition in Europe & Africa – Regional Report 2024

Report Description:

This report explores the trends in active nutrition. Our findings offer insight into the behaviors and attitudes toward their health and wellness, including specific lifestyle and dietary habits. The report reveals consumer perceptions around high protein snacks, various plant-protein sources and upcycled ingredients. In addition, our findings present actionable recommendations for brands operating in the active nutrition market.

This report will look at the following areas:

  • Consumer satisfaction with their health.
  • Insights into the step’s consumers have taken to be more proactive towards their health.
  • The various areas of health that consumers would like to improve.
  • The kinds of sources and information consumers turn to when researching about leading a healthier lifestyle.
  • The barriers and challenges consumers face when leading a healthy lifestyle.
  • Insights into approaches to holistic health.
  • Changes consumers have made to their dietary habits and the reasons for making these changes.
  • Insights into consumers’ use of nutritional supplements and the areas of health they were looking to improve through this use.
  • The steps consumers have adopted in improving their mental wellbeing.
  • The steps consumers have taken to improve their sleeping patterns.
  • The specific times of day that consumers feel their eating and drinking habits are healthy.
  • Snacking insights, including what consumers consider a snack to be, the popularity around high protein snacks, the reason for this, and concerns around high protein snack products.
  • Insights into the kinds of diets consumers follow, for instance, regularly consume meat/dairy, vegetarian, vegan, etc.
  • The appeal of various protein sources and upcycled ingredients among consumers.
  • The most appealing sustainability claims on sports nutrition products.

Report Agenda and Insights available:

Section 1: Health & Wellness
  • [AN358] In the last two years, have you tried to do any of the following? Please select all that apply
  • [AN805] Thinking about the last two years, how has your approach to your health changed? Please select the answer that best fits
  • [AN586] What areas of your health would you like to improve over the next twelve months? Please select all that apply
  • [AN643] What food and drink formats would you like to see positioned around supporting a healthy lifestyle? Please select all that apply
Section 2: Lifestyles
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply
  • [AN634] Have you done any of the following in the last two years? Please select all that apply
  • [AN413] You state that you have changed your diet in the last two years. What have you done? Please select all that apply
  • [AN835] For what purposes did you change your diet?
  • [AN837] You state that you have looked to improve your mental wellbeing. What steps have you taken? Please select all that apply - 2023
Section 3: Eating Habits
  • [AN646] You state that you have looked to improve your sleeping patterns over the last twelve months. What steps have you taken? Please select all that apply
  • [AN237] Why is this? Please select all that apply - 2023
  • [AN423] In the last twelve months, have you directly changed snacking on products such as chocolate and confectionery to snacking on high protein and/or low sugar products instead?
  • [AN356] When it comes to high protein snack products, are you concerned about any of the following?
  • [AN488] How much protein do you typically want to see in a high protein snack? - 2023
  • [AN364] In a typical day, how healthy would you describe your eating/drinking habits at the following times?
  • [AN878] How would you best describe your diet?
  • [AN128] You state that you have changes to your diet in the last two years to moderate/avoid intake of dairy. Are you concerned that you may be missing out on certain nutrients obtained from dairy as a result of this? - 2023
  • [AN573] You state that you have changes to your diet in the last two years to moderate/avoid intake of meat. Are you concerned that you may be missing out on certain nutrients obtained from meat as a result of this? - 2023
Section 4: Actions & Recommendations
  • [AN718] How appealing are the following types of protein sources?

Files included in this report:

  • Active-Nutrition-in-Europe-Africa-Regional-Report-2024.pdf
  • Active-Nutrition-in-Europe-Africa-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.