FMCG Gurus - FMCG Gurus – Addressing Emotional Wellness in an Era of Uncertainty – Global Report – 2023

FMCG Gurus – Addressing Emotional Wellness in an Era of Uncertainty – Global Report – 2023

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FMCG Gurus – Addressing Emotional Wellness in an Era of Uncertainty – Global Report – 2023

 Geographies:  Global  Industries: Health and Wellness  Published Date:  2023

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FMCG Gurus – Addressing Emotional Wellness in an Era of Uncertainty in 2023

Report Description

This report explores consumer attitudes and behaviors towards the cost-of-living crisis and the impacts on their emotional wellness. The report examines notions of comfort, escapism and indulgence during a time of uncertainty. Our findings explore the changes consumers will make to reduce their spending over the next twelve months and insights into consumer behaviors in the foodservice sector, as well as cooking from scratch or buying more fresh foods. Our findings reveal insights into the proportion of consumers who have looked to improve their work/life balance in the last two years, as well as the amount of consumers who find it difficult to find time to relax.

This report will look at the following areas:

  • The impact of the cost-of-living crisis on emotional wellness.
  • Notions of comfort and escapism during a time of uncertainty.
  • Consumer attitudes and behaviors around their energy levels, mental wellbeing and sleep health.
  • The proportion of consumers who are concerned about rising costs and insights into consumer attitudes towards their financial savings.
  • Insights into emotional wellness, the links between cognitive and long-term health, as well as the link between sleep health and digestive health.
  • Consumer behaviors around comfort foods, looking into notions of indulgence and the appeal of traditional/nostalgic flavors.
  • Insights into the flavors that are influential when consumers choose between food and drink products and their reasoning behind why certain flavors appeal to consumers.
  • The types of products consumers are likely to reduce spending on over the next twelve months.
  • Spending habits in the foodservice sector in the last six months.
  • The proportion of consumers who are cooking more from scratch or bought more fresh foods.
  • The proportion of consumers who have looked to improve their work/life balance in the last two years, as well as the amount of consumers who find it difficult to find time to relax.

How this will help - Addressing Emotional Wellness in an Era of Uncertainty:

  • Determine the rate that levels of stress and poor sleep hygiene impact consumers, and how they are addressing these issues.
  • Examine how consumer attitudes and purchasing habits are changing because of high levels of uncertainty, and what types of products they are seeking out for escapism purposes.
  • Develop strategies to help enhance mood and emotional wellness, either via formulation or product positioning and marketing.

Files included in this report:

  • FMCG-Gurus-Addressing-Emotional-Wellness-in-an-Era-of-Uncertainty-Global-Report-2023.pdf
  • FMCG-Gurus-Addressing-Emotional-Wellness-in-an-Era-of-Uncertainty-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Addressing Emotional Wellness in an Era of Uncertainty in 2023

Report Description

This report explores consumer attitudes and behaviors towards the cost-of-living crisis and the impacts on their emotional wellness. The report examines notions of comfort, escapism and indulgence during a time of uncertainty. Our findings explore the changes consumers will make to reduce their spending over the next twelve months and insights into consumer behaviors in the foodservice sector, as well as cooking from scratch or buying more fresh foods. Our findings reveal insights into the proportion of consumers who have looked to improve their work/life balance in the last two years, as well as the amount of consumers who find it difficult to find time to relax.

This report will look at the following areas:

  • The impact of the cost-of-living crisis on emotional wellness.
  • Notions of comfort and escapism during a time of uncertainty.
  • Consumer attitudes and behaviors around their energy levels, mental wellbeing and sleep health.
  • The proportion of consumers who are concerned about rising costs and insights into consumer attitudes towards their financial savings.
  • Insights into emotional wellness, the links between cognitive and long-term health, as well as the link between sleep health and digestive health.
  • Consumer behaviors around comfort foods, looking into notions of indulgence and the appeal of traditional/nostalgic flavors.
  • Insights into the flavors that are influential when consumers choose between food and drink products and their reasoning behind why certain flavors appeal to consumers.
  • The types of products consumers are likely to reduce spending on over the next twelve months.
  • Spending habits in the foodservice sector in the last six months.
  • The proportion of consumers who are cooking more from scratch or bought more fresh foods.
  • The proportion of consumers who have looked to improve their work/life balance in the last two years, as well as the amount of consumers who find it difficult to find time to relax.

Report Agenda and Insights available:

Emotional Wellness in a Cost-of-Living
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [FS257] Are you concerned about rising living costs in the country that you live? - 2022
  • [FS893] Do you feel that your household has adequate financial savings? - 2022
  • [COG631] To what extent do you agree with the following statements? - 2021
  • [SSM442] To what extent do you agree with the following statements: - 2022
  • [CP313] To what extent do you agree with the following statements? - 2021
Comfort & Escapism During Uncertainty
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022
  • [FS444] How has your spending in foodservice outlets changed in the six months? Please select the answer that best fits - 2022
  • [AN033] How frequently do you consume an indulgent treat? - 2021
  • [FCT437] How appealing are traditional/nostalgic flavors? By traditional flavors we mean flavors that remind you of the past
  • [FCT635] What types of flavors are more influential on food and drink choice? Please select the answer that best fits - 2022
Actions and Recommendations
  • [CO210] Have you done any of the following more frequently in the last month? Please select all that apply - 2022
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2022
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021

Files included in this report:

  • FMCG-Gurus-Addressing-Emotional-Wellness-in-an-Era-of-Uncertainty-Global-Report-2023.pdf
  • FMCG-Gurus-Addressing-Emotional-Wellness-in-an-Era-of-Uncertainty-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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