FMCG Gurus - FMCG Gurus – Addressing the Needs of Post-Menopausal Women – Global Report – 2023

FMCG Gurus – Addressing the Needs of Post-Menopausal Women – Global Report – 2023

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FMCG Gurus – Addressing the Needs of Post-Menopausal Women – Global Report – 2023

 Geographies:  Global  Industries: Healthy Ageing, Womens Health  Published Date:  2023

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FMCG Gurus – Addressing the Needs of Post-Menopausal Women – Global Report – 2023

Report Description:

This report discusses post-menopausal health and explores strategies for addressing the unique needs and challenges faced by women in this significant stage of their lives. By examining current attitudes and behaviors among post-menopausal women, this report aims to shed light on various aspects influencing health and wellness during this life stage. This report will provide insights into how brands, healthcare providers, and wellness experts can effectively support women during post-menopause.

This report will look at the following areas:

  • Understand how consumers perceive post-menopause in terms of health, well-being, and lifestyle. Examining perceptions, areas of life impacted by post-menopause, the role of dietary and lifestyle habits and treatments/support available.
  • Addressing areas such as physical and emotional well-being, hormonal changes, symptoms, and the pursuit of a fulfilling life.
  • Understand how post-menopausal women make decisions relating to lifestyle including different areas of health, fitness, and dietary habits; including the exploration of vitamins, probiotics, and other methods to support management of symptoms.
  • Examining moderation and avoidance, what women are willing to compromise on and where they seek value.

How this information benefits the industry:

  • Offering actionable insights to cater to the post-menopausal demographic effectively. Guiding experts in delivering effective products and services to enhance the lives of women in this life stage.
  • Identify opportunities to enhance the quality of life for post-menopausal individuals by offering solutions that align with their considerations and expectations.
  • Use insights to make informed decisions around development of products and services to resonate to the post-menopausal demographic, addressing their specific health, wellness, and lifestyle requirements.

Files included in this report:

  • FMCG-Gurus-Addressing-the-Needs-of-Post-Menopausal-Women-1.pdf
  • FMCG-Gurus-Addressing-the-Needs-of-Post-Menopausal-Women.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Addressing the Needs of Post-Menopausal Women – Global Report – 2023

Report Description:

This report discusses post-menopausal health and explores strategies for addressing the unique needs and challenges faced by women in this significant stage of their lives. By examining current attitudes and behaviors among post-menopausal women, this report aims to shed light on various aspects influencing health and wellness during this life stage. This report will provide insights into how brands, healthcare providers, and wellness experts can effectively support women during post-menopause.

This report will look at the following areas:

  • Understand how consumers perceive post-menopause in terms of health, well-being, and lifestyle. Examining perceptions, areas of life impacted by post-menopause, the role of dietary and lifestyle habits and treatments/support available.
  • Addressing areas such as physical and emotional well-being, hormonal changes, symptoms, and the pursuit of a fulfilling life.
  • Understand how post-menopausal women make decisions relating to lifestyle including different areas of health, fitness, and dietary habits; including the exploration of vitamins, probiotics, and other methods to support management of symptoms.
  • Examining moderation and avoidance, what women are willing to compromise on and where they seek value.

Report Agenda and Insights available:

Introduction & Coverage (1-3)
  • This report is based on FMCG Gurus Women’s Health survey series 2023.
Attitudes towards the Post-Menopause (4-8)
  • [WH355] Proportion of women who said they did not speak to a medical professional about being post-menopausal - 2023
  • [WH434] Are you currently post-menopausal (by post-menopausal we mean that your last menstruation was a year ago or more than a year ago)? - 2023
  • [WH320] Did you experience any of the following post-menopausal symptoms? - 2023
  • [WH374] Are you taking any steps to try and improve post-menopausal symptoms? - 2023
Areas of Life Affected (9-11)
Diet & Lifestyle (12-17)
  • [WH374] Are you taking any steps to try and improve post-menopausal symptoms? - 2023
Health & Wellness (18-22)
  • [WH220] Proportion of global post-menopausal women who were prescribed with food supplements to preserve their bone health. - 2023
  • [WH264] How aware/careful are you regarding your bone health? - 2023
  • [WH698] You state that you were advised/prescribed food to preserve your bone health. What ingredients were you recommended? - 2023
  • Have you purchased a probiotic product in the last twelve months to help you address/manage your symptoms? - 2023
  • Are you aware of the role that probiotics can play in helping manage your health/symptoms during and after the menopause? - 2023
  • Proportion of global women who are interested in finding out more information about the role that probiotics can play in helping peri/post-menopausal symptoms. - 2023
Treatment & Support (23-27)
  • Proportion of women who disagree/strongly disagree that there are a range of products available without prescription to deal with menopausal symptoms - 2023
  • How aware are you of the range of treatments available for the perimenopause, menopause, or post-menopause? - 2023
  • To what extent do you agree with the statement "There is a range of products that are available without prescription to help me deal with my symptoms? - 2023
  • Proportion of women who said they found the concept of natural nutritional supplements designed to help address/ manage your symptoms appealing/very appealing. - 2023
  • Would you be willing to use specialist treatment such as Hormone Replacement Therapy to help deal with your symptoms? - 2023
  • You expressed concerns about the use of specialist treatment such as HRT. Are you concerned about any of the following side-effects? - 2023
Actionable Recommendations (18-21)

Files included in this report:

  • FMCG-Gurus-Addressing-the-Needs-of-Post-Menopausal-Women-1.pdf
  • FMCG-Gurus-Addressing-the-Needs-of-Post-Menopausal-Women.pptx
  • If you are a user, click here to login and download the report.