FMCG Gurus – Allergies & Intolerances Role of Diets & Food Processing – Trend Report – 2025
Report Description:
This report explores the growing impact of allergies and intolerances on today’s consumers, uncovering how perceptions, behaviors, and lifestyle changes are shaping attitudes toward food, drink, and health. With four in ten consumers globally identifying as having an allergy or intolerance, brands must pay attention to the rising influence of these conditions on purchasing decisions and product expectations. From generational differences to evolving concerns around food processing and digestive wellness, this report offers a strategic overview of how consumer needs are shifting, to help food and drink brands prepare for the future.
This report will look at the following areas:
- Prevalence of allergies and intolerances across different demographics.
- Influence of modern lifestyles and environmental factors on reported symptoms.
- Key ingredients and food types consumers aim to avoid.
- The impact of immune system confidence on consumer choices.
- Differences in perception between sufferers and non-sufferers.
- Implications for food labeling, processing, and ingredient transparency.
FMCG Gurus – Allergies & Intolerances Role of Diets & Food Processing – Trend Report – 2025
Report Description:
This report explores the growing impact of allergies and intolerances on today’s consumers, uncovering how perceptions, behaviors, and lifestyle changes are shaping attitudes toward food, drink, and health. With four in ten consumers globally identifying as having an allergy or intolerance, brands must pay attention to the rising influence of these conditions on purchasing decisions and product expectations. From generational differences to evolving concerns around food processing and digestive wellness, this report offers a strategic overview of how consumer needs are shifting, to help food and drink brands prepare for the future.
This report will look at the following areas:
- Prevalence of allergies and intolerances across different demographics.
- Influence of modern lifestyles and environmental factors on reported symptoms.
- Key ingredients and food types consumers aim to avoid.
- The impact of immune system confidence on consumer choices.
- Differences in perception between sufferers and non-sufferers.
- Implications for food labeling, processing, and ingredient transparency.
How This Report Can Benefit the Industry:
- Helps identify emerging opportunities for product development and reformulation.
- Provides insights to improve communication, trust, and relevance with health-conscious consumers.
Files included in this report:
FMCG-Gurus-Allergies-Intolerances-Role-of-Diets-Food-Processing-Trend-Report-2025.pdf
FMCG-Gurus-Allergies-Intolerances-Role-of-Diets-Food-Processing-Trend-Report-2025.pptx