FMCG Gurus – Attitudes and Behaviors Towards Metabolic Health – Global Report – 2023
This report explores metabolic health and its role in other areas of wellness, addressing the evolving attitudes and behaviors of personal health. It aims to uncover the motivations, preferences, and views of individuals towards maintaining and improving their own metabolic health. This report aims to provide valuable insights and recommendations to support innovation to meet the evolving needs of individuals in the realm of metabolic health.
This report will look at the following areas:
- Understanding Metabolic Health: Understand the fundamental reasons why individuals prioritize their metabolic health, emphasizing lifestyle choices and health-related motivations that influence behavior.
- Diet and Lifestyle: This report will investigate individuals dietary and lifestyle choices and how this impacts their metabolic health through the lens of positive nutrition, avoidance, and moderation.
- Sleep and Stress: Examine the importance of sleep when addressing metabolic health and the role stress plays on the state of the metabolism.
- Health and Wellness: Analyze how often individuals engage in health-conscious behaviors, reflecting the role of consistency in achieving metabolic wellness.
- Actionable Recommendations: Identify the key considerations individuals have when seeking health and wellness products or services to address their metabolic health and areas to consider when formulating new products.
How This Information Benefits the Health and Wellness Industry:
- Gain insights into the motivations driving individuals to prioritize their metabolic health, helping to understand the diverse reasons behind health-conscious behavior.
- Develop strategies that align with individual needs related to metabolic health, acknowledging the wide range of motivations that influence health-related choices.
- Recognize the pivotal roles that different aspects of health and nutrition play in metabolic health and curating claims, which allow brands to offer informed solutions that resonate with consumers.
Files included in this report: