FMCG Gurus - FMCG Gurus – Bakery Trends in South Korea – Country Report – 2023

FMCG Gurus – Bakery Trends in South Korea – Country Report – 2023

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FMCG Gurus – Bakery Trends in South Korea – Country Report – 2023

 Geographies:  Asia Pacific, South Korea  Industries: Bakery, Category Insight, Fresh Bakery, Pre-Packaged Bakery  Published Date:  2023

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FMCG Gurus – Bakery Trends in South Korea – Country Report – 2023

Report Description

This report explores the bakery trends in South Korea. The report offers insight into consumer behaviors and attitudes towards various types of bakery products, and the changing shopping habits and motivations around these products. Our findings explore the kinds of nutritional labelling, free-from claims, and health-boosting claims that consumers find appealing. In addition, our findings examine consumer perceptions around notions of quality and sustainability when it comes to bakery products.

This report will look at the following areas:

  • Insights into the most consumed bakery products weekly.
  • The proportion of consumers who check nutritional labeling on certain bakery products and the kind of information consumers check for.
  • The top product categories where consumers have increased their consumption over the last twelve months and the product categories consumers deem healthy.
  • Insights into the reason’s consumers eat bakery products at certain times of the day, including morning, afternoon, and evening.
  • The most appealing claims on bakery products.
  • Consumer views on health and their plans for the next twelve months.
  • Consumer behaviors regarding research, including the kind of information they research when seeking out bakery products.
  • Perceptions around what makes a bakery product more premium or higher quality.
  • The kinds of claims or pledges consumers look out for when purchasing bakery products.

How this will help - Bakery Trends:

  • Gain a deep dive into the bakery market at the category level, understanding how consumption habits are evolving and how specific categories are perceived.
  • Understand the role that health and nutrition has on purchasing habits from an avoidance and moderation, functional, and sustainability perspective.
  • Examine the role of sustainability on product choice and discover what other product attributes shape perceptions of quality.

Files included in this report:

  • FMCG-Gurus-Bakery-Trends-in-South-Korea-Country-Report-2023.pdf
  • FMCG-Gurus-Bakery-Trends-in-South-Korea-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Bakery Trends in South Korea – Country Report – 2023

Report Description

This report explores the bakery trends in South Korea. The report offers insight into consumer behaviors and attitudes towards various types of bakery products, and the changing shopping habits and motivations around these products. Our findings explore the kinds of nutritional labelling, free-from claims, and health-boosting claims that consumers find appealing. In addition, our findings examine consumer perceptions around notions of quality and sustainability when it comes to bakery products.

This report will look at the following areas:

  • Insights into the most consumed bakery products weekly.
  • The proportion of consumers who check nutritional labeling on certain bakery products and the kind of information consumers check for.
  • The top product categories where consumers have increased their consumption over the last twelve months and the product categories consumers deem healthy.
  • Insights into the reason’s consumers eat bakery products at certain times of the day, including morning, afternoon, and evening.
  • The most appealing claims on bakery products.
  • Consumer views on health and their plans for the next twelve months.
  • Consumer behaviors regarding research, including the kind of information they research when seeking out bakery products.
  • Perceptions around what makes a bakery product more premium or higher quality.
  • The kinds of claims or pledges consumers look out for when purchasing bakery products.

Report Agenda and Insights available:

Motivations
  • [FB443] On average, how often do you consume the following types of product? Please select the answer that best fits - 2023
Free-from claims
  • [FB393] How often do you check nutritional labeling when consuming the following? Please select the most suitable answer for each option - 2023
  • [FB099] You answered you check nutritional labelling "Most of the time". What information are you checking for? Please select all that apply - 2023
Health-boosting claims
  • [FB695] How has your consumption habits changed in the last twelve months? Please select the answer that best fits - 2023
  • [FB995] Do you deem the following types of products to be unhealthy or healthy? - 2023
Research
  • [FB917] Why do you eat the following products in the morning?
  • [FB419] Why do you eat the following products in the afternoon?
  • [FB829] Why do you eat the following products in the evening?
Quality
Sustainability
  • [FB023] How appealing are the following claims if related to the following type of products? - 2023
Conclusions
  • [FB824] Do you ever research information about bakery products through different channels such as the news or social media? - 2023
  • [FB686] What kind of information do you research? Please select all that apply - 2023

Files included in this report:

  • FMCG-Gurus-Bakery-Trends-in-South-Korea-Country-Report-2023.pdf
  • FMCG-Gurus-Bakery-Trends-in-South-Korea-Country-Report-2023.pptx
  • If you are a user, click here to login and download the report.