FMCG Gurus – Cat Care – An Examination of Ownership, Health, and Quality of Life for Cats – Global Report – 2024
Report Description:
The report offers insight into pet owners’ behaviors, attitudes, and purchasing habits toward pet products. Our findings unveil the key consumer motivations and product attributes when purchasing health-aiding pet food and explorest the kind of sustainability and quality claims that appeal. In addition, our findings reveal actionable recommendations for brands operating in the pet care market.
This report will look at the following areas:
- Consumer perceptions toward their pet and the extent to which they humanize their pet.
- The types of pet food that owners give to their pet.
- The most appealing product attributes which determine purchasing.
- Consumer perceptions toward the influence of rising living costs on purchasing habits for pet products.
- The steps consumers are taking to address rising living prices.
- The proportion of cat owners who say they are concerned about the weight of their pet and the steps they are taking to help their pet lose weight.
- The key priorities for owners when purchasing pet products.
- The proportion of cat owners who say they are attentive to the ingredients in the pet products that they purchase.
- The most appealing formulation and health claims that owners like to see on pet products.
- The proportion of cat owners who say the monthly cost of keeping pets healthy is expensive.
- The proportion of cat owners who say they are “possibly” or “definitely” worried about the ability to handle rising healthcare costs.
- Levels of consumer willingness to purchase certain technologically advanced products to help monitor and improve their pet’s health.
- The appeal of alternative protein sources in pet products.
- The attributes that owners feel make a pet product more premium.
- The proportion of cat owners who say great taste is important when seeking out pet products.
- The proportion of dog owners who say they monitor whether their pets like the taste of the products they purchase.
- The proportion of cat owners who say they like to see new and unusual flavors when seeking out pet products, including the kind of new and unusual flavors owners like to see.
- The proportion of cat owners who say it is okay for my pet to enjoy an indulgent food-based treat as part of an overall healthy diet.
- How often owners give their pets food-based treats.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the cat care market by using consumer insights to suggest opportunities and innovation for the future.
- Validate claims: Brands should offer pet products with validated claims to avoid skepticism in the cat care market.
Files included in this report:
Cat-Care-An-Examination-of-Ownership-Health-and-Quality-of-Life-for-Cats-Global-Report-2024.pdf
Cat-Care-An-Examination-of-Ownership-Health-and-Quality-of-Life-for-Cats-Global-Report-2024.pptx