FMCG Gurus -FMCG Gurus – Cat Care Trends in the USA – Country Report – 2024

FMCG Gurus – Cat Care Trends in the USA – Country Report – 2024

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FMCG Gurus – Cat Care Trends in the USA – Country Report – 2024

 Geographies: North America, USA  Industries: Cat Health, Pet Care  Published Date: 2024

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FMCG Gurus – Cat Care Trends in USA – Country Report – 2024

Report Description:

The report offers insight into cat owners’ behaviors, attitudes, and purchasing habits in USA.

This report will look at the following areas:

  • Consumer perceptions toward their cat and the extent to which they humanize their cat.
  • The types of cat food that owners buy for their cats.
  • How spending on cat food has changed over the past two years.
  • The proactive approach that owners are taking to find information and advice on cat care.
  • The proportion of cat owners who say they are concerned about the weight of their pet and the steps they are taking to help their pet lose weight.
  • The most appealing product attributes which determine purchasing.
  • The most appealing formulation and health claims that owners like to see on pet products.
  • Attitudes towards sustainability claims.
  • The proportion of cat owners who say great taste is important when seeking out pet products.
  • How often owners give their cats food-based treats.
  • The importance of taste when choosing cat food.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the cat care market by using consumer insights to suggest opportunities and innovation for the future.
  • Validate claims: Brands should offer pet products with validated claims to avoid skepticism in the cat care market.

Files included in this report:

  • Cat-Care-Trends-in-the-USA-Country-Report-2024.pdf
  • Cat-Care-Trends-in-the-USA-Country-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Cat Care Trends in USA – Country Report – 2024

Report Description:

The report offers insight into cat owners’ behaviors, attitudes, and purchasing habits in USA.

This report will look at the following areas:

  • Consumer perceptions toward their cat and the extent to which they humanize their cat.
  • The types of cat food that owners buy for their cats.
  • How spending on cat food has changed over the past two years.
  • The proactive approach that owners are taking to find information and advice on cat care.
  • The proportion of cat owners who say they are concerned about the weight of their pet and the steps they are taking to help their pet lose weight.
  • The most appealing product attributes which determine purchasing.
  • The most appealing formulation and health claims that owners like to see on pet products.
  • Attitudes towards sustainability claims.
  • The proportion of cat owners who say great taste is important when seeking out pet products.
  • How often owners give their cats food-based treats.
  • The importance of taste when choosing cat food.

Report Agenda and Insights available:

Purchasing Habits & Motivations
  • [CAT516] To what extent do you agree with the following statements? Please select the answer that best fits - 2024
  • [CAT765] What type of pet food do you give to your pet? Please select all that apply - 2022, 2024
  • [CAT472] On average, house month of your average household expenditure do you attribute to your pet? - 2022, 2024
  • [CAT672] What sources of information do you turn to obtain health and wellness advice for your pet? Please select all that apply - 2022, 2024
Quality & Product Claims
  • [CAT163] What steps are you taking? Please select all that apply - 2022, 2024
  • [CAT096] Are you concerned about the weight of your pet? - 2022, 2024
  • [CAT123] Please now think about if you were seeking out a new pet product. What product attributes would be important when choosing whether to buy or not? Please select all that apply - 2022, 2024
  • [CAT670] When seeking out pet products, what kind of claims do you prefer? Please select the answer that best fits - 2022, 2024
  • [CAT022] What health claims do you like to see on pet products? Please select all that apply - 2022, 2024
  • [CAT415] Do you look out for any of the following claims when seeking out pet products? Please select all that apply - 2022, 2024
  • [CAT876] To what extent do you agree with the following statement “It is important that pet product brands promote their ethical and environmental credentials” - 2022, 2024
  • [CAT492] How often do you give your pets food-based treats? - 2022, 2024
Actions & Recommendations
  • [CAT778] How important is great taste when seeking out pet products? - 2022, 2024
  • [CAT225] To what extent do you agree with the following statement “I am willing to purchase a pet product less nutritious if I feel that my pet enjoys the taste more” - 2022, 2024

Files included in this report:

  • Cat-Care-Trends-in-the-USA-Country-Report-2024.pdf
  • Cat-Care-Trends-in-the-USA-Country-Report-2024.pptx
  • If you are a user, click here to login and download the report.