FMCG Gurus – Cereal trends in 2023
Report Description
Our cereal trend report examines global consumer attitudes and purchasing habits toward cereals including muesli, porridge, and granola. The report focuses on the importance of cereal in the snacking and breakfast categories, health claims consumers like to see on cereals, and the fortification of cereals.
This report will look at the following areas:
- Consumer attitudes towards health claims on cereals.
- Consumer attitudes towards fortification including added protein and vitamins on cereal.
- Health boosting claims, with a focus on digestive health.
- Cereals with multifunctional claims and ingredients.
FMCG Gurus – Cereal trends in 2023
Report Description
Our cereal trend report examines global consumer attitudes and purchasing habits toward cereals including muesli, porridge, and granola. The report focuses on the importance of cereal in the snacking and breakfast categories, health claims consumers like to see on cereals, and the fortification of cereals.
This report will look at the following areas:
- Consumer attitudes towards health claims on cereals.
- Consumer attitudes towards fortification including added protein and vitamins on cereal.
- Health boosting claims, with a focus on digestive health.
- Cereals with multifunctional claims and ingredients.
How this will help -Cereal trends – Global 2023:
- Gain a deep dive into the global cereal market and understand how consumption habits evolve as breakfast habits become more diverse.
- Understand the influence that nutritional labeling, ingredient claims, and health benefits have on purchasing habits.
- Develop strategies within the cereal market to target growing awareness and concern over the importance of digestive health.
Files included in this report:
FMCG-Gurus-Cereal-Trends-Global-Report-2023_.pdf
FMCG-Gurus-Cereal-Trends-Global-Report-2023.pptx