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Cognitive health problems continue to become more prevalent across the globe, whilst at the same time, consumers recognize the immediate and long-term implications of such wellness issues. However, the approach that individuals take towards their cognitive health can vary, ranging from those who address problems once they have been diagnosed to those who take a proactive and prevention over cure approach to health, looking to address issues even if not suffering symptoms. This report examines four different groups – Diagnosed, Conscious, Cautious, and Proactive consumers, and the different ways that they approach their cognitive health.
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