FMCG Gurus - FMCG Gurus – Cognitive Health – Exploring Consumer Profiles – 2022 Global Report

FMCG Gurus – Cognitive Health – Exploring Consumer Profiles – 2022 Global Report

FMCG Gurus Report

Report summary

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Cognitive health problems continue to become more prevalent across the globe, whilst at the same time, consumers recognize the immediate and long-term implications of such wellness issues. However, the approach that individuals take towards their cognitive health can vary, ranging from those who address problems once they have been diagnosed to those who take a proactive and prevention over cure approach to health, looking to address issues even if not suffering symptoms. This report examines four different groups – Diagnosed, Conscious, Cautious, and Proactive consumers, and the different ways that they approach their cognitive health.


Files included in this report


  •   FMCG-Gurus-Cognitive-Health-Exploring-Consumer-Profiles-2022-Global-Report.pdf
  •   FMCG-Gurus-Cognitive-Health-Exploring-Consumer-Profiles-2022-Global-Report.pptx


Published
July 2022


Price
£1,800


Geographies
Global


Portfolios
Cognitive Health, Healthy Ageing


Pages
25