This report will look at the following areas:

• The extent to which consumers are satisfied with their current cognitive health and whether they recognise the link between cognitive health and overall health.
• The level of interest among consumers about cognitive health products even when they are not suffering from specific health problems.
• Consumer interest in improving their cognitive health.
• The changes consumers have incorporated into their diet in the last twelve months to improve their cognitive health.
• The categories that consumers like to see claims around products actively improving cognitive health.
• The health problems consumers suffer from.
• The steps consumers have taken to improve their cognitive health over the last twelve months.
• How appealing cognitive health products are in food and drink or nutritional supplement formats.
• The kind of benefits consumers would like to obtain from food and drink or nutritional supplements that aid your brain and cognitive health.