FMCG Gurus – Confectionery in Thailand – Country Report – 2025
Report Description:
This report uncovers the evolving patterns behind confectionery consumption, offering a perspective on what drives consumer attitudes and behaviors. As consumers navigate new lifestyles, economic pressures, and shifting health priorities, their relationship with confectionery is changing. From what motivates purchase decisions to the emotional and functional roles confectionery plays in daily life, this report explores the key themes that are reshaping the market. It delves into how different product attributes, including format, packaging, and positioning, influence buyer behavior and how brands can respond to emerging expectations. By examining consumer attitudes and habits, this report evaluates a balance between indulgence, affordability, and innovation.
This report will look at the following areas:
- Insights into confectionery consumption.
- Emerging behavioral drivers influencing purchasing habits.
- Consumer perceptions around value and affordable indulgence.
- Motivational triggers shaping when and why confectionery is chosen.
- How health-related claims are received in the context of indulgence.
- The role of packaging design and purpose in purchase decisions.
- The rising importance of ethical and sustainability claims.
FMCG Gurus – Confectionery in Thailand – Country Report – 2025
Report Description:
This report uncovers the evolving patterns behind confectionery consumption, offering a perspective on what drives consumer attitudes and behaviors. As consumers navigate new lifestyles, economic pressures, and shifting health priorities, their relationship with confectionery is changing. From what motivates purchase decisions to the emotional and functional roles confectionery plays in daily life, this report explores the key themes that are reshaping the market. It delves into how different product attributes, including format, packaging, and positioning, influence buyer behavior and how brands can respond to emerging expectations. By examining consumer attitudes and habits, this report evaluates a balance between indulgence, affordability, and innovation.
This report will look at the following areas:
- Insights into confectionery consumption.
- Emerging behavioral drivers influencing purchasing habits.
- Consumer perceptions around value and affordable indulgence.
- Motivational triggers shaping when and why confectionery is chosen.
- How health-related claims are received in the context of indulgence.
- The role of packaging design and purpose in purchase decisions.
- The rising importance of ethical and sustainability claims.
How This Report Can Benefit the Industry:
- Provides brands with insights to align product positioning with consumer motivations and lifestyle trends.
- Offers guidance to innovate without compromising core sensory appeal or consumer expectations.
Files included in this report:
FMCG-Gurus-Confectionery-in-Thailand-Country-Report-2025.pdf
FMCG-Gurus-Confectionery-in-Thailand-Country-Report-2025.pptx