FMCG Gurus - FMCG Gurus – Consumer Profiles in USA – 2023

FMCG Gurus – Consumer Profiles in USA – 2023

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FMCG Gurus – Consumer Profiles in USA – 2023

 Geographies:  North America, USA  Industries: Consumer Insight, Cost of Living and Price Sensitivity  Published Date:  2023

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FMCG Gurus – Consumer Profiles in USA – 2023

Report Description

This report examines consumer profiles in USA. The report explores consumer attitudes and behaviors towards the cost of living crisis. Our findings explore health and wellness, including how consumers rate or measure their health and whether they are proactive or reactive to their health. Our findings reveal insights into consumer perceptions around sustainability and the ways this has influenced their shopping habits. The report looks into notions of taste and indulgence, looking into the appeal of certain flavors and colors.

This report will look at the following areas:

  • The impact of the cost of living crisis on consumers, with insights into consumer attitudes regarding their financial savings.
  • Insights into shopping and spending habits on food and drink in line with the cost of living crisis.
  • Consumer perceptions around health and wellness, including how they rate their health and the proportion of consumers who are reactive or proactive.
  • What consumers deem a healthy diet and insights into their sleep health.
  • Attitudes and behaviors towards sustainability, such as consumers’ environmental concerns, and the changing lifestyle choices and shopping habits consumers are making to become more sustainable.
  • Notions of taste and indulgence, as well as perceptions around the most appealing flavors and colors in food and drink products.

Files included in this report:

  • FMCG-Gurus-Consumer-Profiles-in-USA-2023.pdf
  • FMCG-Gurus-Consumer-Profiles-in-USA-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Consumer Profiles in USA – 2023

Report Description

This report examines consumer profiles in USA. The report explores consumer attitudes and behaviors towards the cost of living crisis. Our findings explore health and wellness, including how consumers rate or measure their health and whether they are proactive or reactive to their health. Our findings reveal insights into consumer perceptions around sustainability and the ways this has influenced their shopping habits. The report looks into notions of taste and indulgence, looking into the appeal of certain flavors and colors.

This report will look at the following areas:

  • The impact of the cost of living crisis on consumers, with insights into consumer attitudes regarding their financial savings.
  • Insights into shopping and spending habits on food and drink in line with the cost of living crisis.
  • Consumer perceptions around health and wellness, including how they rate their health and the proportion of consumers who are reactive or proactive.
  • What consumers deem a healthy diet and insights into their sleep health.
  • Attitudes and behaviors towards sustainability, such as consumers’ environmental concerns, and the changing lifestyle choices and shopping habits consumers are making to become more sustainable.
  • Notions of taste and indulgence, as well as perceptions around the most appealing flavors and colors in food and drink products.

Table of Contents:

Methodology
  • Overview of research conducted in the USA
    • Cost of Living
    • The proportion of consumers who believe the country that they live is currently in recession. - 2023
    • The proportion of consumers who say their households have adequate financial savings. - 2023
    • The proportion of consumers who feel that food and drink prices have risen over the last twelve months. - 2023
    • The proportion of consumers who feel that food and drink prices have risen by at least 10% in the last year. - 2023
    • The proportion of consumers who say that they/their household are actively trying to reduce spending on food and drink. - 2023
    • The proportion of consumers who say that they have switched retailers over the last twelve months. - 2023
    • Do you plan to make any of the following changes to your food and drink shopping habits over the next twelve months? - 2023
    • The proportion of consumers who have made changes to their eating and drinking habits over the last twelve months to make shopping more affordable. - 2023
    • What changes have you made? - 2023
    • The proportion of consumers who have cut back spending in restaurants and cafes over the last six months. - 2023
    • The proportion of consumers who have sought out premium treats to compensate for reduced spending in cafes and restaurants. - 2023
    Health and Wellness
    • The proportion of consumers who rate themselves in good/very good health. - 2023
    • The proportion of consumers who believe their health has improved over the last two years. - 2023
    • Please now think about the concept of health in general. How do you measure good health? - 2023
    • Definition of whether consumers are classified as reactive or proactive health consumers. - 2023
    • What areas of wellbeing would you like to improve over the last twelve months? - 2023
    • What do you think constitutes a healthy diet? - 2023
    • The proportion of consumers who feel they will have to make changes to their health and wellness routines as a result of rising living prices. - 2023
    • If you have to reduce spend on products over the next twelve months, which type of product are you most likely to reduce spend on? - 2023
    Sustainability
    • The proportion of consumers who say they agree with the following statement. - 2022
    • Are you concerned about any of the following? - 2022
    • The proportion of consumers who have changed their diets in the last two years to lead a more environmentally friendly lifestyle. - 2022
    • What changes have you made? - 2022
    • What barriers do you think exist when it comes to leading a more environmentally friendly diet? - 2022
    • The proportion of consumers who say it is important/very that food and drink brands offset their carbon footprints. - 2022
    • The proportion of consumers who say it is important to avoid food waste. - 2023
    Taste & Indulgence
    • When deciding what food products to eat, what do you prioritize? - 2022
    • The proportion of consumers who say they like food/drink products with new and unusual/exotic flavors. - 2022
    • The proportion of consumers who say they believe that new and unusual/exotic flavors are healthier. - 2022
    • Why do you like new and unusual/exotic flavors? - 2022
    • Which of the following flavors do you associate with helping improve your mood? - 2022
    • The proportion of consumers who say they find traditional/nostalgic flavors appealing. - 2022
    • The proportion of consumers who say it is important that food and drink products do not contain artificial colors. - 2022

    Files included in this report:

    • FMCG-Gurus-Consumer-Profiles-in-USA-2023.pdf
    • FMCG-Gurus-Consumer-Profiles-in-USA-2023.pptx

      • If you are a user, click here to login and download the report.

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