FMCG Gurus – Dairy Trends in Sweden – Country Report – 2024
Report Description:
Our Sweden report examines attitudes, behaviors, and trends in the dairy sector. The report explores consumer priorities and perceptions regarding plant-based, free-from, and sustainable dairy products and alternatives. In addition, our country report reveals the changing consumer habits toward dairy consumption, attitudes toward nutritional labeling, positive nutrition, and more.
This report will look at the following areas:
- The importance of certain product attributes when choosing which fresh dairy products to purchase.
- The most popular dairy product categories that consumers turn to and how often they turn to these products.
- The kinds of plant-based dairy products that consumers turn to, including the most appealing factors when choosing what to buy.
- Changes in consumption habits in the last twelve months.
- How often consumers’ check nutritional labeling when consuming dairy products.
- The most appealing claims in the dairy category.
- The reasons and motivations that consumers eat or drink dairy.
- The proportion of consumers who say sustainability claims/pledges are important when choosing what dairy products to buy.
- The following pledges and claims that consumers look out for on dairy products.
FMCG Gurus – Dairy Trends in Sweden – Country Report – 2024
Report Description:
Our Sweden report examines attitudes, behaviors, and trends in the dairy sector. The report explores consumer priorities and perceptions regarding plant-based, free-from, and sustainable dairy products and alternatives. In addition, our country report reveals the changing consumer habits toward dairy consumption, attitudes toward nutritional labeling, positive nutrition, and more.
This report will look at the following areas:
- The importance of certain product attributes when choosing which fresh dairy products to purchase.
- The most popular dairy product categories that consumers turn to and how often they turn to these products.
- The kinds of plant-based dairy products that consumers turn to, including the most appealing factors when choosing what to buy.
- Changes in consumption habits in the last twelve months.
- How often consumers’ check nutritional labeling when consuming dairy products.
- The most appealing claims in the dairy category.
- The reasons and motivations that consumers eat or drink dairy.
- The proportion of consumers who say sustainability claims/pledges are important when choosing what dairy products to buy.
- The following pledges and claims that consumers look out for on dairy products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help brands navigate the dairy industry by using consumer insights to suggest opportunities and innovations for the future.
- Barriers: Helps brands understand the existing barriers and challenges in the dairy market and provides solutions to combat this.
Files included in this report:
Dairy-Trends-in-Sweden-Country-Report-2024.pdf
Dairy-Trends-in-Sweden-Country-Report-2024.pptx