FMCG Gurus – Digestive Health Trends in South Africa – Country Report – 2025
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits towards digestive health in South Africa. Our findings unveil the problems consumers face around digestive health, their motivations behind purchasing products positioned around digestive health and appealing product attributes. In addition, our findings reveal actionable recommendations for brands operating in the digestive health market.
This report will look at the following areas:
- Consumer satisfaction with their digestive health and whether they understand the link with their digestive health, immune health, and overall health.
- The proportion of consumers who say they are interested in digestive health products even when not suffering specific health problems.
- The proportion of consumers who say they recognize the link between their digestive health and their emotional well-being.
- The health concerns that consumers experience.
- Consumer attitudes towards food and drink products positioned around improving digestive health.
- The proportion of consumers who say they suffer from gut-related problems at least some of the time.
- The steps consumers have taken to address their digestive health.
- The dietary changes consumers have made to improve their digestive health.
- The proportion of consumers that have used nutritional supplements that do not require a prescription in the last twelve months to improve their digestive health.
- The most appealing format that consumers buy nutritional supplements in.
- The various reasons why consumers are interested in improving their digestive health.
- The health benefits consumers find appealing on packaging for food and drink products positioned around digestive health.
- The health benefits that consumers would like to obtain from food, drink or nutritional supplements that aid digestive health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the digestive health market by using consumer insights to suggest opportunities and innovation for the future.
- Energy-boosting claims: Brands should offer products with energy-boosting claims to positively impact consumers' digestive health.
Files included in this report:
FMCG-Gurus-Digestive-Health-Trends-in-South-Africa-Country-Report-2025.pdf
FMCG-Gurus-Digestive-Health-Trends-in-South-Africa-Country-Report-2025.pptx