FMCG Gurus – Energy Drink Trends in 2023
Our global energy drink trend report explores patterns around the consumption habits of energy drinks. This report highlights insights into the types of energy drinks consumers seek. We examine the demand for better-for-you, sustainable, and functional energy drinks. The report suggests recommendations to the energy drink sector based on functional ingredients, naturalness, and environmental claims.
This report will look at the following areas:
- Consumers evolving consumption of energy drinks.
- The perception of energy drinks and how brands can address this.
- Natural energy drinks and the use of botanical ingredients.
- Environmental claims such as reduced plastic packaging.
How this will help - Energy drink trends:
- Evaluate consumption habits within the global energy drinks category, and how they are evolving.
- Determine what health and ingredient claims most appeal to consumers from an avoidance and moderation and positive nutrition perspective.
- Learn how to enhance perceptions of premium within the energy drinks category through formulation innovation.
Files included in this report: