This report provides an overview at the sub-category level, analysing attitudes and behaviours across the European bakery market. The report examines key motivations for turning to products and what claims around health and sustainability are of the most appeal – and how the industry can capitalise on this.
This report provides an overview at the sub-category level, analysing attitudes and behaviours across the European bakery market. The report examines key motivations for turning to products and what claims around health and sustainability are of the most appeal – and how the industry can capitalise on this.
Files included in this report:
FMCG-Gurus-Fresh-Bakery-European-Overview-2022.pdf
FMCG-Gurus-Fresh-Bakery-European-Overview-2022.pptx