FMCG Gurus - FMCG Gurus – Growth Opportunities in Dairy – 2022 – Global Report – 2022

FMCG Gurus – Growth Opportunities in Dairy – 2022 – Global Report – 2022

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FMCG Gurus – Growth Opportunities in Dairy – 2022 – Global Report – 2022

 Geographies:  Global  Industries: Category Insight, Dairy  Published Date:  2022

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This global report looks at the changing consumer attitudes and behaviors towards dairy, examining consumption habits in 2022. The report explores consumer need states and motivations that impact dairy consumption. Additionally, the report recognizes the potential barriers for the dairy industry to overcome and how this can be addressed by brands to appeal to consumers.

Files included in this report:

  • FMCG-Gurus-Growth-Opportunities-in-Dairy-2022-Global-Report-2022.pdf
  • FMCG-Gurus-Growth-Opportunities-in-Dairy-2022-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

This global report looks at the changing consumer attitudes and behaviors towards dairy, examining consumption habits in 2022. The report explores consumer need states and motivations that impact dairy consumption. Additionally, the report recognizes the potential barriers for the dairy industry to overcome and how this can be addressed by brands to appeal to consumers.

Report Agenda and Insights available:

Consumption Habits
  • [DA446] How often do you check nutritional labeling when consuming the following? Please select the most suitable answer for each option - 2021
  • [DA621] You answered you check nutritional labelling "Most of the time". What information are you checking for? Please select all that apply - 2021
  • [DA375] How important is trying to prevent food/drink waste in the following categories? - 2021
  • [DA479] Thinking about date labels. What do you think ‘best before' actually means for dairy products? - 2021
Need States & Motivations
  • [DA781] How important are the following product attributes when choosing what to purchase? Please prioritize what is most important to you - 2021
  • [DA268] How favorably do you view the following types of dairy products? - 2021
  • [DA037] Have you heard of the phrase "Grass-fed"?
  • [DA565] Do you look specifically at the types of fat in the products that you purchase? - 2021
  • [DA199] Do you ever research information about dairy products through different channels such as the news or social media? - 2021
Actionable Recommendations
  • [DA894] How important are sustainability claims/pledges when choosing what dairy products to buy? - 2021

Files included in this report:

  • FMCG-Gurus-Growth-Opportunities-in-Dairy-2022-Global-Report-2022.pdf
  • FMCG-Gurus-Growth-Opportunities-in-Dairy-2022-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

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