This report examines the growth and opportunities within the hard seltzer market, a category that is in a period of infancy, especially outside of the USA, but one that shows massive potential both in North America and across the globe. The report investigates evolving trends within the alcohol market and why this is relevant to the hard seltzer market. It explores the attitudes and behaviors of hard seltzer buyers and what product claims and traits influence purchasing behavior, as well as the size of the opportunity in attracting new consumers to the category.
Files included in this report:
FMCG-Gurus-Hard-Seltzers-Identifying-Attitudes-and-Behaviors-in-an-Emerging-Market-Global-Report-2021.pdf
FMCG-Gurus-Hard-Seltzers-Identifying-Attitudes-and-Behaviors-in-an-Emerging-Market-Global-Report-2021.pptx