FMCG Gurus - FMCG Gurus – Health & Wellness – Proactive vs Reactive Consumers in the USA 2023 – Country Report

FMCG Gurus – Health & Wellness – Proactive vs Reactive Consumers in the USA 2023 – Country Report

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FMCG Gurus – Health & Wellness – Proactive vs Reactive Consumers in the USA 2023 – Country Report

 Geographies:  North America, USA  Industries: Health and Wellness  Published Date:  2023

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FMCG Gurus – Health & Wellness – Proactive vs Reactive Consumers in USA – 2023

Report Description

This report examines consumer attitudes to health and wellness in the USA, exploring trends across the food, drink, and supplement industries, broken down by Reactive and Proactive consumers. This report makes recommendations on how to target the health and wellness market through the use of benefit claims and emphasising value.

This report will look at the following areas:

  • How consumers are looking to address their health, with a focus on reactive vs. proactive consumers.
  • Which areas of health and wellness consumers are addressing?
  • How consumers measure their health, and how they define different health areas.
  • How the cost-of-living crisis will impact health and wellness routines over the next 12 months.

How this will help - Health & Wellness - Proactive vs Reactive Consumers:

  • Segment consumers based on their attitudes and approaches to health, and the extent to which consumers are taking a proactive approach to wellness.
  • Determine what health goals consumers have over the next twelve months, how they will look to address these goals, and what type of products/claims appeal.
  • Evaluate how consumers measure their health and define good physical and emotional wellness.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Proactive-vs-Reactive-Consumers-in-the-USA-2023-Country-Report.pdf
  • FMCG-Gurus-Health-Wellness-Proactive-vs-Reactive-Consumers-in-the-USA-2023-Country-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Health & Wellness – Proactive vs Reactive Consumers in USA – 2023

Report Description

This report examines consumer attitudes to health and wellness in the USA, exploring trends across the food, drink, and supplement industries, broken down by Reactive and Proactive consumers. This report makes recommendations on how to target the health and wellness market through the use of benefit claims and emphasising value.

This report will look at the following areas:

  • How consumers are looking to address their health, with a focus on reactive vs. proactive consumers.
  • Which areas of health and wellness consumers are addressing?
  • How consumers measure their health, and how they define different health areas.
  • How the cost-of-living crisis will impact health and wellness routines over the next 12 months.

Report Agenda and Insights available:

Proactive vs Reactive Consumers
Diet & Health Claims
Defining Health
Health in a Recession
Actions & Recommendations

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Proactive-vs-Reactive-Consumers-in-the-USA-2023-Country-Report.pdf
  • FMCG-Gurus-Health-Wellness-Proactive-vs-Reactive-Consumers-in-the-USA-2023-Country-Report.pptx
  • If you are a user, click here to login and download the report.