FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report – 2023
This report explores consumer attitudes and behaviors towards healthy indulgence. The report offers insight into the impact of functional ingredients and claims on consumer shopping habits. Our findings explore the consumer attitudes and behaviors around sustainability and its links with wellness and the environment when it comes to seeking out food and drink products. Our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.
This report will look at the following areas:
- The most appealing nutritional, ingredient and free-from claims on bakery products.
- Insights into the popular types of bakery snacks that consumers seek out.
- The proportion of consumers who have avoided specific foods to improve their digestive health, as well as consumer perceptions around probiotics.
- Insights into the most popular type of ancient grains that consumers like to see on bakery products and the reasons for purchasing these products containing ancient grains.
- The kinds of functional/fortified food and drink products that consumers find appealing.
- Consumer views on health and their plans for the next twelve months.
- Insights into consumer attitudes and behaviors around their diets and the kinds of products that they avoid consuming.
- Consumer concerns around environmental issues related to bakery production.
- Consumer mental wellbeing and the food, drink and supplement products that products consumers are interested in which aid sleep health and offer comfort.
How this will help - Health & Wellness Trends in the Bakery Market:
- Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
- Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
- Identify how brands within the sector can enhance emotional wellness and mood in a guilt- free manner by targeting those consumers seeking out moments of escapism.
Files included in this report: