FMCG Gurus - FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report 2023

FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report 2023

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FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report 2023

 Geographies:  Global  Industries: Bakery, Category Insight, Fresh Bakery, Health and Wellness, Pre-Packaged Bakery  Published Date:  2023

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FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards healthy indulgence. The report offers insight into the impact of functional ingredients and claims on consumer shopping habits. Our findings explore the consumer attitudes and behaviors around sustainability and its links with wellness and the environment when it comes to seeking out food and drink products. Our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.

This report will look at the following areas:

  • The most appealing nutritional, ingredient and free-from claims on bakery products.
  • Insights into the popular types of bakery snacks that consumers seek out.
  • The proportion of consumers who have avoided specific foods to improve their digestive health, as well as consumer perceptions around probiotics.
  • Insights into the most popular type of ancient grains that consumers like to see on bakery products and the reasons for purchasing these products containing ancient grains.
  • The kinds of functional/fortified food and drink products that consumers find appealing.
  • Consumer views on health and their plans for the next twelve months.
  • Insights into consumer attitudes and behaviors around their diets and the kinds of products that they avoid consuming.
  • Consumer concerns around environmental issues related to bakery production.
  • Consumer mental wellbeing and the food, drink and supplement products that products consumers are interested in which aid sleep health and offer comfort.

How this will help - Health & Wellness Trends in the Bakery Market:

  • Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
  • Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
  • Identify how brands within the sector can enhance emotional wellness and mood in a guilt- free manner by targeting those consumers seeking out moments of escapism.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

FMCG Gurus – Health & Wellness Trends in the Bakery Market – Global Report – 2023

Report Description

This report explores consumer attitudes and behaviors towards healthy indulgence. The report offers insight into the impact of functional ingredients and claims on consumer shopping habits. Our findings explore the consumer attitudes and behaviors around sustainability and its links with wellness and the environment when it comes to seeking out food and drink products. Our findings reveal actionable recommendations for brands in the snacking market when targeting consumers.

This report will look at the following areas:

  • The most appealing nutritional, ingredient and free-from claims on bakery products.
  • Insights into the popular types of bakery snacks that consumers seek out.
  • The proportion of consumers who have avoided specific foods to improve their digestive health, as well as consumer perceptions around probiotics.
  • Insights into the most popular type of ancient grains that consumers like to see on bakery products and the reasons for purchasing these products containing ancient grains.
  • The kinds of functional/fortified food and drink products that consumers find appealing.
  • Consumer views on health and their plans for the next twelve months.
  • Insights into consumer attitudes and behaviors around their diets and the kinds of products that they avoid consuming.
  • Consumer concerns around environmental issues related to bakery production.
  • Consumer mental wellbeing and the food, drink and supplement products that products consumers are interested in which aid sleep health and offer comfort.

Table of Contents:

Coverage
  • Global Coverage
    • Healthy Indulgence
    • How appealing are the following claims within the bakery sector. - 2021
    • The proportion of consumers who say that they turn to the following types of snacks. - 2023
    • The proportion of of global consumers who say they check nutritional labeling at least some of the time when choosing a snack. - 2023
    • You state that you check nutritional labeling when seeking out snacks. What kind of information do you look for? - 2022
    • How appealing are the following claims within the bakery sector. - 2021
    • The proportion of consumers who have avoided specific foods (such as gluten and lactose) to improve their digestive health over the last twelve months. - 2022
    • The proportion of global consumers who say they purchase bakery products that contain ancient grains. - 2021
    • What type of ancient grains do you seek like to see on bakery products? - 2021
    • Why do you purchase products that contain ancient grains? - 2021
    Functional Ingredients & Claims
    • Proportion of of global consumers that say that clinically proven/scientific evidence on packaging is important when seeking out products that offer a health boost. - 2023
    • Proportions of consumers that say they prefer products in food and drink format. - 2022
    • Proportions of consumers that say they prefer the products in nutritional supplement form. - 2022
    • What kind of functional/fortified food and drink products do you find appealing? - 2022
    • The proportion of consumers who say they have to fibre-rich foods in the last twelve months to aid their digestive health. - 2022
    • The proportion of consumers who say they plan to improve their digestive health over the next twelve months. - 2022
    • The proportion of consumers that say they have heard of the gut microbiome. - 2022
    • The proportion of consumers who say they have purchased a probiotic in the last twelve months. - 2022
    • The proportion of consumers who say they like to see claims around products actively improving digestive health in the bread category. - 2022
    • The proportion of consumers who say they find high protein claims appealing when purchasing bakery products. - 2022
    • The proportion of consumers who have purchased the following products in the last six months. - 2021
    • What benefits do you associate with protein in general? - 2022
    Sustainability & Wellness
    • Proportion of consumers who say they find vegan claims appealing when seeking out bakery products. - 2021
    • How would you describe your diet? - 2020 & 2022
    • Top five reasons why consumers do not eat/drink dairy. - 2022
    • Proportion of consumers who purchase chocolate that say sustainability claims are important when buying products. - 2022
    • The proportion of consumers who say it is important that food and drink brands offset carbon footprint. - 2022
    • The proportion of consumers who believe that agriculture/food production is a leading cause of carbon emission. - 2022
    • The proportion of consumers who say they are concerned about food waste. - 2022
    • The proportion of consumers who say they find upcycled ingredients appealing. - 2021
    Emotional Wellness
    • The proportion of consumers who plan to improve their mental well-being over the next twelve months. - 2022
    • The proportion of consumers who say they would be willing to try products that contain cannabis oil. - 2022
    • The proportion of consumers who say they would like to try products in cakes & pastries format. - 2022
    • The proportion of consumers who say they are interested in food, drink, and supplement products that help improve sleeping patterns. - 2022
    • The proportion of consumers who say they are interested in products that aid sleep health in cookies/biscuits/bakery products format. - 2022
    • The proportion of consumers who say over the last twelve months, they have sought out products that remind them of the past and simpler times. - 2023
    • How appealing are traditional/nostalgic flavors? - 2020 & 2022
    • The proportion of consumers who say they snack at the following times of the day to share with family and friends. - 2023
    Actions and Recommendations

    Files included in this report:

    • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pdf
    • FMCG-Gurus-Health-Wellness-Trends-in-the-Bakery-Market-Global-Report-2023.pptx

      • If you are a user, click here to login and download the report.

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