Health & Wellness Trends in the Bakery Market
This report explores consumer attitudes and behaviors towards healthy indulgence. The report offers insight into the impact of functional ingredients and claims on consumer shopping habits.
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About this report
What this report covers
How this report helps
• Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
• Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
• Identify how brands within the sector can enhance emotional wellness and mood in a guilt- free manner by targeting those consumers seeking out moments of escapism.