FMCG Gurus - FMCG Gurus – Health & Wellness Trends in the Soft Drinks Market – Global Report – 2023

FMCG Gurus – Health & Wellness Trends in the Soft Drinks Market – Global Report – 2023

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FMCG Gurus – Health & Wellness Trends in the Soft Drinks Market – Global Report – 2023

 Geographies:  Global  Industries: Category Insight, Health and Wellness, Non-Alcoholic Beverages  Published Date:  2023

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How this will help - Health & Wellness Trends in the Soft Drinks Market:

  • Understand the extent that consumers are taking a proactive approach to health and the implications this has on purchasing habits within the sector.
  • Evaluate what claims and benefits have on purchasing habits from an avoidance and moderation, positive nutrition, and sustainability perspective.
  • Recognize and respond to the extent that consumers are concerned that rising prices will impact on wellness routines.

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

Table of Contents:

Coverage

Global Coverage

Attitudes to Health

Classification of consumers in terms of their attitude.
​How do you measure good health?
What areas of health do you look to improve over the next twelve months?
Proportion of global consumers who feel their health has improved over the last two years.
In what beverage categories would you like to see health boosting ingredients?
The proportion of consumers who say they have actively looked to improve their dietary habits over the last twelve months.

Avoidance Moderation

How appealing are the following claims when related to the following type of products?
The proportion of global consumers who find sugar-free claims on beverages appealing.
The proportion of consumers who plan to improve their waistlines over the next twelve months.
The proportion of global consumers say they are concerned “hidden” ingredients in food and drink that is disguised via complex labeling.
The proportion of global consumers who purchase energy drinks are concerned about taurine in beverages.
The proportion of global consumers say they are interested in products that contain a “natural” energy boost.
The proportion of global consumers associate protein with helping boost energy levels.
The proportion of global consumers say they find plant-based protein sources appealing.

Functional Ingredients

The proportion of consumers who say they seek out functional and fortified beverage products to boost their health.
The proportion of consumers who say clinical proven claims are important when buying functional drinks.
What health claims are appealing when seeking out food and drink products?
The proportion of
The proportion of
The proportion of

Sustainability
Cost of Living
Actions and Recommendations

Files included in this report:

  • FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pdf
  • FMCG-Gurus-Health-Wellness-Trends-in-the-Soft-Drinks-Market-Global-Report-2023.pptx

    • If you are a user, click here to login and download the report.

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