FMCG Gurus -FMCG Gurus – Healthy Ageing Series – Joint & Bone Health – Global Report 2022

FMCG Gurus – Healthy Ageing Series – Joint & Bone Health – Global Report 2022

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FMCG Gurus – Healthy Ageing Series – Joint & Bone Health – Global Report 2022

 Geographies: Global  Industries: Healthy Ageing, Joint Health  Published Date: 2022

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This report examines consumer attitudes and behaviors towards joint and bone health and its relationship with other health areas. Exploring consumers’ current diet and lifestyles and their future motivations to make improvements in the future regarding their joint and bone health. The report also explores the different claims and ingredients consumers associate with joint and bone health and how this influences their purchasing habits and general behaviors.

Files included in this report:

  • FMCG-Gurus-Healthy-Ageing-Series-Joint-Bone-Health-Global-Report-2022.pdf
  • FMCG-Gurus-Healthy-Ageing-Series-Joint-Bone-Health-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

This report examines consumer attitudes and behaviors towards joint and bone health and its relationship with other health areas. Exploring consumers’ current diet and lifestyles and their future motivations to make improvements in the future regarding their joint and bone health. The report also explores the different claims and ingredients consumers associate with joint and bone health and how this influences their purchasing habits and general behaviors.

Report Agenda and Insights available:

Attitudes and Behaviors
  • [JH021] To what extent do you agree with the following statements?
Joint and Bone Health Problems
  • [JH768] Have you made any changes to your diet in the last twelve months to improve your bone and joint health? Please select all that apply
  • [JH911] What kind of food and drink products do you turn to in order to boost your health?
  • [JH592] In what categories do you like to see claims around products actively improving bone and joint health?
  • [JH564] We would now like you to think about food and drink products that either directly promote health claims on packaging or are linked in general with addressing the following health issues? How appealing are the following claims on food and drink products?
Supplements and the Ingredients
  • [JH681] Do you suffer from the following health problems?
  • [JH089] Why do you want to address these problems? Please select all the answers that apply
  • [JH561] What reasons do you have for addressing these issues? Please select the answer that best fits - 2021
  • [JH018] You stated that you have been proactive in addressing these issues. What steps have you taken? Please select all that apply
Actions & Recommendations
  • [JH989] Where are you most likely to purchase food and drink and nutritional supplements to aid your bone and joint health?
  • [JH156] We would now like you to think about nutritional supplements that do not require a prescription that either directly promote health claims. How appealing are nutritional supplements that promote the following claims?
  • [JH701] What benefits would you like to obtain from food and drink or nutritional supplements that aid your bone and joint health? Please select all that apply
  • [JH849] What benefits do you associate these ingredients with?
  • [JH538] How much influence do ingredient claims have on purchasing behavior when buying food and drink or supplements?

Files included in this report:

  • FMCG-Gurus-Healthy-Ageing-Series-Joint-Bone-Health-Global-Report-2022.pdf
  • FMCG-Gurus-Healthy-Ageing-Series-Joint-Bone-Health-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

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