FMCG Gurus -FMCG Gurus – Heart Health in Asia Pacific – Regional Report – 2024

FMCG Gurus – Heart Health in Asia Pacific – Regional Report – 2024

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FMCG Gurus – Heart Health in Asia Pacific – Regional Report – 2024

 Geographies: Asia Pacific, Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, Thailand, Vietnam  Industries: Healthy Ageing, Heart Health  Published Date: 2024

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FMCG Gurus – Heart Health in APAC – Regional Report – 2024

Report Description:

The report offers insight into consumer behaviors, attitudes, and purchasing habits in the heart health market. Our findings unveil the key consumer motivations and product attributes when purchasing heart health aiding food and drink and explores the kind of heart health problems consumers experience. In addition, our findings reveal actionable recommendations for brands operating in the heart health market.

This report will look at the following areas:

  • Consumer levels of satisfaction with their heart health, and awareness around the link between heart health and overall health.
  • Consumer interest in more information on heart health.
  • The changes consumers have made to their diet to improve their heart health.
  • The proportion of consumers who would be willing to pay a premium for food and drink positioned around heart health.
  • The most appealing claims and categories for improving heart health.
  • The proportion of consumers who say they suffer from certain heart health problems at least some of the time.
  • The steps consumers have taken to address their heart health and the main health problems they are interested in addressing over the next year.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the realm of heart health by using consumer insights to suggest opportunities and innovation for the future.
  • Claims: The claims consumers want to see when considering different types of food and drink products for aiding their heart health.

Files included in this report:

  • Heart-Health-in-APAC-Regional-Report-2024.pdf
  • Heart-Health-in-APAC-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Heart Health in APAC – Regional Report – 2024

Report Description:

The report offers insight into consumer behaviors, attitudes, and purchasing habits in the heart health market. Our findings unveil the key consumer motivations and product attributes when purchasing heart health aiding food and drink and explores the kind of heart health problems consumers experience. In addition, our findings reveal actionable recommendations for brands operating in the heart health market.

This report will look at the following areas:

  • Consumer levels of satisfaction with their heart health, and awareness around the link between heart health and overall health.
  • Consumer interest in more information on heart health.
  • The changes consumers have made to their diet to improve their heart health.
  • The proportion of consumers who would be willing to pay a premium for food and drink positioned around heart health.
  • The most appealing claims and categories for improving heart health.
  • The proportion of consumers who say they suffer from certain heart health problems at least some of the time.
  • The steps consumers have taken to address their heart health and the main health problems they are interested in addressing over the next year.

Report Agenda and Insights available:

Section 1: Attitudes to Heart Health
  • [HH030] To what extent do you agree with the following statements?
  • [HH030] To what extent do you agree with the following statements?
  • [HH695] Have you made any changes to your diet in the last twelve months to improve your heart health? Please select all that apply
  • [HH235] How likely are you to do the following?
Section 2: Addressing Heart Health
  • [HH928] In what categories do you like to see claims around products actively improving heart health?
  • [HH779] Do you suffer from any of the following health problems? Please select all that apply
  • [HH489] Over the past twelve months, have you taken any of the following steps to address these heart health problems? Please select all that apply
  • [HH217] How interested are you in addressing the following health problems over the next twelve months? - 2023
  • [HH092] We would now like you to think about food and drink products that either directly promote health claims on packaging or are linked in general with addressing the following health issues? How appealing are the following claims on food and drink products?
  • [HH719] We would now like you to think about nutritional supplements that do not require a prescription that either directly promote health claims. How appealing are nutritional supplements that promote the following claims?
Section 3: Actions & Recommendations
  • [HH805] What benefits would you like to obtain from food and drink or nutritional supplements that aid your heart health? Please select all that apply

Files included in this report:

  • Heart-Health-in-APAC-Regional-Report-2024.pdf
  • Heart-Health-in-APAC-Regional-Report-2024.pptx
  • If you are a user, click here to login and download the report.