FMCG Gurus – Heart Health in North America – Regional Report – 2024
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits in the heart health market. Our findings unveil the key consumer motivations and product attributes when purchasing heart health aiding food and drink and explores the kind of heart health problems consumers experience. In addition, our findings reveal actionable recommendations for brands operating in the heart health market.
This report will look at the following areas:
- Consumer levels of satisfaction with their heart health, and awareness around the link between heart health and overall health.
- Consumer interest in more information on heart health.
- The changes consumers have made to their diet to improve their heart health.
- The proportion of consumers who would be willing to pay a premium for food and drink positioned around heart health.
- The most appealing claims and categories for improving heart health.
- The proportion of consumers who say they suffer from certain heart health problems at least some of the time.
- The steps consumers have taken to address their heart health and the main health problems they are interested in addressing over the next year.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the realm of heart health by using consumer insights to suggest opportunities and innovation for the future.
- Claims: The claims consumers want to see when considering different types of food and drink products for aiding their heart health.
Files included in this report:
Heart-Health-in-North-America-Regional-Report-2024.pdf
Heart-Health-in-North-America-Regional-Report-2024.pptx