FMCG Gurus – Hot Drink Trends in China – Country Report 2024
Report Description:
Our Hot Drinks report explores insights into consumption habits, perceptions around ingredients, nutritional labeling, sustainability, and more. The report examines consumer perceptions toward free-from and better-for-you soft drink options. In addition, our findings present actionable recommendations for brands operating in the hot drinks market.
This report will look at the following areas:
- The proportion of consumers who say they turn to certain beverages at least weekly.
- Changes in consumption habits over the last six months.
- The proportion of consumers who say they regularly check nutritional labelling when drinking certain types of hot drink.
- The kinds of features consumers think make a beverage more premium or higher quality.
- The most appealing claims in relation to hot drinks.
- The reasons consumers drink the beverages they do.
- The benefits consumers associate with botanical ingredients.
- Consumer perceptions around sustainability claims and pledges on hot drinks.
FMCG Gurus – Hot Drink Trends in China – Country Report 2024
Report Description:
Our Hot Drinks report explores insights into consumption habits, perceptions around ingredients, nutritional labeling, sustainability, and more. The report examines consumer perceptions toward free-from and better-for-you soft drink options. In addition, our findings present actionable recommendations for brands operating in the hot drinks market.
This report will look at the following areas:
- The proportion of consumers who say they turn to certain beverages at least weekly.
- Changes in consumption habits over the last six months.
- The proportion of consumers who say they regularly check nutritional labelling when drinking certain types of hot drink.
- The kinds of features consumers think make a beverage more premium or higher quality.
- The most appealing claims in relation to hot drinks.
- The reasons consumers drink the beverages they do.
- The benefits consumers associate with botanical ingredients.
- Consumer perceptions around sustainability claims and pledges on hot drinks.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the hot drinks market by using consumer insights to suggest opportunities and innovation for the future.
- Claims: Reveals the claims consumers want to see when considering different types of hot drinks. Including the ingredients, health benefits, and sustainability pledges they find appealing.
Files included in this report:
Hot-Drink-trends-in-China.pdf
Hot-Drink-trends-in-China.pptx