How to Enhance Value in a Recession: Global Report: 2023
This report examines how over the next twelve months consumers will demonstrate a change in their spending habits due to the rising cost of living.
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About this report
What this report covers
How this report helps
• Develop value-enhancing strategies that enhance perceptions of value and create brand identity, based on the type of product/need state being targeted.
• Look for ways to elicit an emotional reaction amongst consumers and reduce price sensitivity by targeting key need states in a recessionary environment.
• Recognize what pitfalls to avoid in a recessionary environment, and how focus should be on value over low cost.