FMCG Gurus – How to Help Consumers Stick to their Health Goals – Addressing Barriers to Healthy Living – Global Report – 2024
This report explores the various barriers and challenges that exist to healthy living. Our findings offer insight into consumer behaviors and attitudes toward their health and wellness, including specific lifestyle and dietary habits. The report reveals consumer perceptions around their weight, dietary habits, nutritional labeling, snacking, and more. In addition, our findings present actionable recommendations for brands to help consumers stick to their health goals.
This report will look at the following areas:
- The areas of health consumers are looking to improve over the next year.
- The challenges and barriers consumers experience when leading a healthy lifestyle.
- Consumer perceptions around their weight and the barriers they face when trying to lose weight.
- Insights into how healthy consumers deem their eating/drinking habits at certain times of the day.
- The changes consumers have made to their diets in the last two years.
- The most appealing food categories for health boosting ingredient claims.
- Insights into nutritional labeling and snacking.
- Consumer associations with standout packaging.
- Perceptions around food and drink with new and unusual flavors.
- The steps consumers have taken to save money.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate and facilitate the various barriers to healthy living by using consumer insights to suggest opportunities and innovation for the future, helping consumers stick to their health goals.
- Barriers: Understanding the existing barriers to a healthy lifestyle and providing products that help to enhance realistic and long-term lifestyles, diets, and holistic health.
Files included in this report: