FMCG Gurus – Metabolic Health Trends in Italy – Country Report – 2024
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits toward their metabolic health. Our findings unveil consumer purchasing habits around metabolic aiding food and drink and explores the kind of claims that consumers deem most appealing. In addition, our findings reveal actionable recommendations for brands operating in the metabolic health market.
This report will look at the following areas:
- Consumer awareness and satisfaction regarding their metabolic health.
- Awareness around the links between poor metabolic health and various factors or concerns.
- How consumers define and measure their metabolic health.
- The changes consumers have experienced in their metabolic health in the last two years.
- The reasons consumers feel their metabolic health has improved or worsened in the last two years.
- The number of consumers who plan on improving their metabolic health in the next year and the reasons they are planning to do so.
- The steps consumers are taking to improve their metabolic health.
- The specific food, drink, and ingredients consumers are turning to to improve their metabolic health.
- The type of supplement formats consumers will turn to to improve their metabolic health.
- The steps consumers are taking to lose weight, improve their emotional wellness/stress levels, and improve their quality of sleep.
- Barriers that consumers are worried about when trying to improve their metabolic health.
- The most influential factors for consumers when seeking products that help aid metabolic health.
- Insights into the appeal of functional/fortified food, beverages, and supplements positioned around aiding metabolic health.
- The most appealing product formats that consumers would like to see with claims around aiding and improving their metabolic health.
FMCG Gurus – Metabolic Health Trends in Italy – Country Report – 2024
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits toward their metabolic health. Our findings unveil consumer purchasing habits around metabolic aiding food and drink and explores the kind of claims that consumers deem most appealing. In addition, our findings reveal actionable recommendations for brands operating in the metabolic health market.
This report will look at the following areas:
- Consumer awareness and satisfaction regarding their metabolic health.
- Awareness around the links between poor metabolic health and various factors or concerns.
- How consumers define and measure their metabolic health.
- The changes consumers have experienced in their metabolic health in the last two years.
- The reasons consumers feel their metabolic health has improved or worsened in the last two years.
- The number of consumers who plan on improving their metabolic health in the next year and the reasons they are planning to do so.
- The steps consumers are taking to improve their metabolic health.
- The specific food, drink, and ingredients consumers are turning to to improve their metabolic health.
- The type of supplement formats consumers will turn to to improve their metabolic health.
- The steps consumers are taking to lose weight, improve their emotional wellness/stress levels, and improve their quality of sleep.
- Barriers that consumers are worried about when trying to improve their metabolic health.
- The most influential factors for consumers when seeking products that help aid metabolic health.
- Insights into the appeal of functional/fortified food, beverages, and supplements positioned around aiding metabolic health.
- The most appealing product formats that consumers would like to see with claims around aiding and improving their metabolic health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the metabolic health market by using consumer insights to suggest opportunities and innovation for the future.
- Claims: Brands should offer products with claims to positively impact consumers' metabolic health.
Files included in this report:
Metabolic-Health-Trends-in-Italy-Country-Report-2024.pdf
Metabolic-Health-Trends-in-Italy-Country-Report-2024.pptx