FMCG Gurus – Consumer Perceptions Towards Nutritional Supplements in EMEA 2022
Report Description
Our Nutritional Supplements in EMEA report looks into consumer attitudes towards general, proactive and holistic health. Our findings reveal consumer perceptions and behaviors towards nutritional supplements. This includes how often consumers use nutritional supplements, the impact of natural claims and benefits on supplements, as well as the barriers towards nutritional supplement usage.
This report will look at the following areas:
- The proactive and holistic approaches that consumers are taking to their health.
- Consumer perceptions of nutritional supplements, including how often they consume nutritional supplements.
- Consumer attitudes and behaviors around natural claims and benefits on nutritional supplements.
- Insights into the skepticism around such claims and the ways that brands can combat this.
- The ways consumers are researching claims, such as the kinds of sources that they are using to seek out information on nutritional supplements.
- Consumer insights into the importance of price, efficacy, flavor and more.
- Consumer trust around branded ingredients in supplements.
- Barriers towards nutritional supplements, looking into price sensitivity and notions of naturalness.
FMCG Gurus – Consumer Perceptions Towards Nutritional Supplements in EMEA 2022
Report Description
Our Nutritional Supplements in EMEA report looks into consumer attitudes towards general, proactive and holistic health. Our findings reveal consumer perceptions and behaviors towards nutritional supplements. This includes how often consumers use nutritional supplements, the impact of natural claims and benefits on supplements, as well as the barriers towards nutritional supplement usage.
This report will look at the following areas:
- The proactive and holistic approaches that consumers are taking to their health.
- Consumer perceptions of nutritional supplements, including how often they consume nutritional supplements.
- Consumer attitudes and behaviors around natural claims and benefits on nutritional supplements.
- Insights into the skepticism around such claims and the ways that brands can combat this.
- The ways consumers are researching claims, such as the kinds of sources that they are using to seek out information on nutritional supplements.
- Consumer insights into the importance of price, efficacy, flavor and more.
- Consumer trust around branded ingredients in supplements.
- Barriers towards nutritional supplements, looking into price sensitivity and notions of naturalness.
Files included in this report:
FMCG-Gurus-Nutritional-Supplements-Regional-Report-EMEA-2022.pdf
FMCG-Gurus-Nutritional-Supplements-Regional-Report-EMEA-2022.pptx