FMCG Gurus – Nutritional Supplements trends in the USA – Country Report – 2025
Report Description:
This report examines the evolving landscape of the nutritional supplements market in the USA, highlighting trends in consumer usage, purchasing behavior, and preferences. The report explores the demand for products that support general wellness, the extent to which consumers prioritize value for money and scientific backing for health claims, as well as the appeal for improvement in product efficacy and sensory appeal. Key factors influencing purchasing decisions, such as transparency in health claims and the format of supplements, are also discussed. In addition, the report offers actionable recommendations for brands in the supplements market.
This report will look at the following areas:
- Nutritional supplement usage among consumers over the last two years.
- The motivations for supplement use.
- Examination into short-term supplement usage.
- Insights into value for money amid changing consumer spending habits.
- Scientific evidence for influencing purchasing decisions.
- Demand for supplements addressing both physical and emotional health needs.
- Preferences for capsule formats while being open to tastier alternatives.
- Importance of transparency and functional ingredients in health claims.
How This Report Can Benefit the Industry:
- Insights into consumer purchasing behaviors can guide brands to tailor their marketing strategies effectively.
- Understanding consumer preferences helps in product development, ensuring offerings meet market demand and improve satisfaction.
Files included in this report:
FMCG-Gurus-Nutritional-Supplements-trends-in-the-USA-Country-Report-2025.pdf
FMCG-Gurus-Nutritional-Supplements-trends-in-the-USA-Country-Report-2025.pptx