FMCG Gurus - FMCG Gurus – Packaging Trends in UK – Country Report – 2024

FMCG Gurus – Packaging Trends in UK – Country Report – 2024

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FMCG Gurus – Packaging Trends in UK – Country Report – 2024

 Geographies:  Europe, UK  Industries: Category Insight, Packaging  Published Date:  2024

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FMCG Gurus – Packaging Trends in UK – Country Report – 2024

Report Description:

This report explores the various packaging trends in the food and drink industry. Our findings offer insight into consumer behaviors and attitudes toward the most appealing types of packaging, and the concerns around certain types of packaging. The report reveals consumer perceptions around sustainability, safety and features, design and awareness, and more. In addition, our findings present actionable recommendations for brands operating in packaging.

This report will look at the following areas:

  • The proportion of consumers who say they recycle either most or all the time and the reasons for this.
  • The proportion of consumers who say it is difficult to recycle certain types of packaging materials and the problems consumers face when recycling.
  • How aware consumers are about certain types of environmentally-friendly packaging claims and how important they deem these claims.
  • The kinds of features consumers find appealing when determining whether packaging is environmentally friendly or not.
  • Perceptions of trust around trusting certain types of brands in relation to environmental packaging claims made.
  • The impact of the cost of living crisis on consumers’ ability to purchase products with sustainable credentials.
  • The types of packaging innovations consumers think would positively influence their decision when buying a product.
  • Concerns around certain types of packaging and the most important packaging claims.
  • Consumer confidence around the pictures on product packaging and whether they are a fair representation of the product inside.
  • Perceptions around stand-out and unusual packaging.
  • Notions around premium packaging and what consumers associate with this.
  • Consumer perceptions around augmented reality.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate product packaging in the food and drink industry by using consumer insights to suggest opportunities and innovation for making packaging more appealing to consumers.
  • Barriers: Understanding the existing barriers and challenges that come with product packaging and presenting solutions to combat this.

Files included in this report:

  • Packaging-trends-in-UK-Country-Report-2024.pdf
  • Packaging-trends-in-UK-Country-Report-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Packaging Trends in UK – Country Report – 2024

Report Description:

This report explores the various packaging trends in the food and drink industry. Our findings offer insight into consumer behaviors and attitudes toward the most appealing types of packaging, and the concerns around certain types of packaging. The report reveals consumer perceptions around sustainability, safety and features, design and awareness, and more. In addition, our findings present actionable recommendations for brands operating in packaging.

This report will look at the following areas:

  • The proportion of consumers who say they recycle either most or all the time and the reasons for this.
  • The proportion of consumers who say it is difficult to recycle certain types of packaging materials and the problems consumers face when recycling.
  • How aware consumers are about certain types of environmentally-friendly packaging claims and how important they deem these claims.
  • The kinds of features consumers find appealing when determining whether packaging is environmentally friendly or not.
  • Perceptions of trust around trusting certain types of brands in relation to environmental packaging claims made.
  • The impact of the cost of living crisis on consumers’ ability to purchase products with sustainable credentials.
  • The types of packaging innovations consumers think would positively influence their decision when buying a product.
  • Concerns around certain types of packaging and the most important packaging claims.
  • Consumer confidence around the pictures on product packaging and whether they are a fair representation of the product inside.
  • Perceptions around stand-out and unusual packaging.
  • Notions around premium packaging and what consumers associate with this.
  • Consumer perceptions around augmented reality.

Report Agenda and Insights available:

Barriers to recycling
  • [PAC451] Why do you recycle? Please select all that apply - 2023
  • [PAC327] To what extent do you or your household recycle the following types of products? Please rank on a scale of 1-5, with 1 being “Never” and 5 being “All the time" - By recycling we mean either taking products to the recycle center or placing in the appropriate garbage facilities at your home
Sustainability features
Safety
  • [PAC763] When it comes to determining whether packaging is environmentally friendly or not, how important do you think the following features are when deciding?
Protection
  • [PAC706] We would now like to ask you about any concerns you may have regarding packaging. Do you have any concerns about the following types of packaging? Please select all that apply - 2023
Functionality
  • [PAC342] To what extent do you agree with the following statements?
Premium features
  • [PAC486] We would now like you to think about packaging in general. Do you ever have problems with the following when it comes to packaging?
Standout packaging
  • [PAC287] We would now like you to think about packaging features. How likely are the following packaging guarantees likely to make you pay a premium? Please rank on a scale of 1-5, with 1 being “Not likely at all” and 5 being “Very likely”
Labeling
  • [PAC650] What do you associate with stand out packaging? Please select all that apply - 2023
  • [PAC459] We would now like you to think about stand out and unusual packaging. In the following categories, how important is unusual and stand out packaging?

Files included in this report:

  • Packaging-trends-in-UK-Country-Report-2024.pdf
  • Packaging-trends-in-UK-Country-Report-2024.pptx
  • If you are a user, click here to login and download the report.