FMCG Gurus - FMCG Gurus – Pet Care Health in 2022 – Global Report

FMCG Gurus – Pet Care Health in 2022 – Global Report

FMCG Gurus – Pet Care Health in 2022 – Global Report

 Geographies:  Global  Industries: Cat Health, Dog Health, Pet Care  Published Date:  2022

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This report examines the attitudes and behaviors of pet owners when selecting pet care products for their cats and dogs, primarily looking at the influence of health and wellness, trust, indulgence, and sustainability on product choice. The report analyzes what types of products pet owners purchase and what attributes are important to them -and how they think purchasing and pet consumption habits will be influenced by the cost of living crisis.

Files included in this report:

  • FMCG-Gurus-Pet-Care-Health-in-2022-Global-Report.pdf
  • FMCG-Gurus-Pet-Care-Health-in-2022-Global-Report.pptx

    • If you are a user, click here to login and download the report.

This report examines the attitudes and behaviors of pet owners when selecting pet care products for their cats and dogs, primarily looking at the influence of health and wellness, trust, indulgence, and sustainability on product choice. The report analyzes what types of products pet owners purchase and what attributes are important to them -and how they think purchasing and pet consumption habits will be influenced by the cost of living crisis.

Report Agenda and Insights available:

Pet Ownership
  • [CAT765] What type of pet food do you give to your pet? Please select all that apply
  • [DOG777] What type of pet food do you give to your pet? Please select all that apply
  • [CAT636] How important is the country of manufacture when seeking out pet products
  • [DOG399] How important is the country of manufacture when seeking out pet products
  • [CAT096] Are you concerned about the weight of your pet?
  • [DOG210] Are you concerned about the weight of your pet?
Health & Wellness
  • [CAT260] Do you think any of the following factors will influence your purchasing habits when buying pet products over the next twelve months? Please select all that apply
  • [DOG585] Do you think any of the following factors will influence your purchasing habits when buying pet products over the next twelve months? Please select all that apply
  • [CAT496] How aware are you of what nutrients your pet requires daily?
  • [DOG446] How aware are you of what nutrients your pet requires daily?
  • [CAT670] When seeking out pet products, what kind of claims do you prefer? Please select the answer that best fits
  • [DOG389] When seeking out pet products, what kind of claims do you prefer? Please select the answer that best fits
  • [CAT691] What type of products do you purchase to help maintain and improve the wellbeing of your pets? Please select all that apply
  • [DOG410] What type of products do you purchase to help maintain and improve the wellbeing of your pets? Please select all that apply
Sustainability & Indulgence
  • [CAT225] To what extent do you agree with the following statement “I am willing to purchase a pet product less nutritious if I feel that my pet enjoys the taste more”
  • [DOG997] To what extent do you agree with the following statement “I am willing to purchase a pet product less nutritious if I feel that my pet enjoys the taste more”
  • [CAT959] Do you like you like to see new and unusual flavors when seeking out per products? Please select the answer that best fits
  • [DOG469] Do you like you like to see new and unusual flavors when seeking out per products? Please select the answer that best fits
Actions & Recommendations

Files included in this report:

  • FMCG-Gurus-Pet-Care-Health-in-2022-Global-Report.pdf
  • FMCG-Gurus-Pet-Care-Health-in-2022-Global-Report.pptx

    • If you are a user, click here to login and download the report.

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