This report examines consumer attitudes and behaviors in the global pre-packaged bakery market, determining the need states that are most influential on product choice, and what health and sustainability claims are most appealing within the sector. In addition, the report also evaluates how consumption habits are evolving, the role of indulgence and nutrition on product choice, and what product attributes are most likely to encourage trade-up and create stand-out appeal.
Files included in this report:
- FMCG-Gurus-Pre-Packaged-Bakery-Trends-in-2022-Global-Report.pdf
- FMCG-Gurus-Pre-Packaged-Bakery-Trends-in-2022-Global-Report.pptx