FMCG Gurus - FMCG Gurus – Prebiotics, Probiotics, & Postbiotics – Global Report – 2022

FMCG Gurus – Prebiotics, Probiotics, & Postbiotics – Global Report – 2022

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FMCG Gurus – Prebiotics, Probiotics, & Postbiotics – Global Report – 2022

 Geographies:  Global  Industries: Healthy Ageing, Prebiotics, Probiotics  Published Date:  2022

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This global report looks at consumer awareness and attitude toward Probiotics, Prebiotics, Postbiotics, and Synbiotics. With more attention on digestive health and how this impacts general well-being, the report explores how consumers are becoming increasingly aware of how these ingredients can improve and impact their gut health and how this will continue over the next few years.

Files included in this report:

  • FMCG-Gurus-Prebiotics-Probiotics-Postbiotics-Global-Report-2022.pdf
  • FMCG-Gurus-Prebiotics-Probiotics-Postbiotics-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

This global report looks at consumer awareness and attitude toward Probiotics, Prebiotics, Postbiotics, and Synbiotics. With more attention on digestive health and how this impacts general well-being, the report explores how consumers are becoming increasingly aware of how these ingredients can improve and impact their gut health and how this will continue over the next few years.

Report Agenda and Insights available:

Consumer Concerns
  • [PRE810] Has COVID-19 made you more conscious about your digestive health? - 2022
  • [PRE923] Do you have plans to address the following areas of health over the next twelve months? - 2022
  • [DH777] Do you suffer from any of the following health problems? Please select all that apply - 2020
  • [DH831] Over the past twelve months, have you taken any of the following steps to address digestive health problems? Please select all that apply - 2020
Probiotics
  • [PRE288] Have you heard of the microbiome or gut microbiome/microbiota? - 2022
  • [PRE743] Have you made any changes to your diet and lifestyle because of knowing about the gut microbiome? - 2022
  • [PRE746] Please read the following explanation: The microbiome is the genetic material of bacteria, fungi, protozoa, and viruses that live on and inside the human body. The bacteria in the gut help digest our food, regulate our immune system, protect against other bacteria that cause disease and play an important role in the extraction, synthesis, and absorption of many nutrients and metabolites, including bile acids, lipids, amino acids, vitamins, and short-chain fatty acids (SCFAs) Is this an area of health that you would like to learn more about? - 2022
  • [PRO301] Have you purchased a probiotic product in the past 12 months? Probiotics are products that contains live bacteria or yeast and is said to have a variety of health benefits. This could be either in a food or drink product, or a nutritional supplement. - 2022
  • [PRO038] Why do you purchase/use probiotic products? Please select all that apply - 2022
  • [PRO571] You state that you purchase both probiotic food and drink AND supplements. Do you prefer any type of probiotic? - 2022
  • [PRO909] You state that you prefer food/drink probiotics. Why is this? Please select all the answers that apply. Compared to supplements, food and drink probiotics are - 2022
  • [PRO596] What type of probiotic products have you purchased over the twelve-month period? Please select all that apply - 2022
Prebiotics
  • [PRO553] What symptoms were you experiencing when you first consumed probiotics? Please select all that apply - 2022
  • [PRO035] Why have you not purchased probiotic products in the last twelve months? - 2022
  • [PRE405] Have you heard of the phrase prebiotics? - 2022
  • [PRE239] Do you know the difference between prebiotics and probiotics and the role they play towards your health? - 2022
  • [PRE954] Were you suffering from any of the following symptoms when you first started to use prebiotics? - 2022
  • [PRE208] How do you use prebiotic products? - 2022
  • [PRE533] What type of prebiotic product would you prefer? - 2022
  • [PRE634] You state that you prefer food/drink formats. Why is this? Please select all that apply - 2022
  • [PRE216] You state that you have purchased prebiotics in the last twelve months. What types of products have you purchased? Please select all that apply - 2022
Postbiotics & Synbiotics
  • [PRE435] What claims would you like to see on products when buying prebiotic products? Please select all that apply - 2022
  • [PRE800] What types of products do you prefer? Please select the answer that best fits - 2022
  • [PRE955] Would you still purchase prebiotic products if they did not contain probiotics? - 2022
  • [PRE376] Have you heard of the following ingredients? - 2022
  • [PRE423] Please read the following definition: Postbiotics may support your immune system, help prevent or treat diarrhea, reduce symptoms associated with irritable bowel diseases, and even reduce the severity of certain allergies Do these types of products sound of appeal to you?
  • [PRE992] Please read the following definition: Synbiotics are a combination of prebiotics and probiotics. Products are said to help your gut health, metabolism, and immune system Do these types of products sound of appeal to you?
Actions & Recommendations
  • [PRE286] Have you purchased products that contain Synbiotics in the last twelve months? - 2022
  • [PRE780] Have you purchased products that contain postbiotics in the last twelve months? - 2022
  • [PRE135] What benefits do you associate with Synbiotics? - 2022
  • [PRE689] What benefits do you associate with postbiotics? - 2022

Files included in this report:

  • FMCG-Gurus-Prebiotics-Probiotics-Postbiotics-Global-Report-2022.pdf
  • FMCG-Gurus-Prebiotics-Probiotics-Postbiotics-Global-Report-2022.pptx

    • If you are a user, click here to login and download the report.

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