FMCG Gurus – Probiotic Trends in North America – Regional Report – 2024
Report Description:
This report explores probiotic trends. The report offers insight into consumer awareness and purchasing habits around probiotic products. Our findings explore the various kinds of motivations and need states from consumers. In addition, our findings offer actionable recommendations for brands in navigating the probiotics market.
This report will look at the following areas:
- Levels of consumer awareness around probiotics, including probiotic, food, drinks, and supplements.
- The various health benefits consumers associate with probiotics.
- The number of consumers who have purchased a probiotic product in the last year, compared to 2022.
- The length of time consumers have been purchasing probiotic products for.
- The proportion of consumers who were not suffering symptoms when they first started purchasing probiotics.
- The symptoms consumers experienced when first consuming probiotics.
- The type of probiotic products consumers purchased over the twelve-month period.
- The ways consumers evaluate the effectiveness of probiotics on their health.
- The reasons consumers purchase or use probiotic products.
- Consumer attitudes toward the most important factors when buying probiotic supplements.
- The amount individuals consume probiotics as part of an overall balanced diet.
- Consumer attitudes toward the importance of clinical evidence on probiotic packaging to support health claims made.
- The proportion of consumers who say they know the difference between a probiotic and a prebiotic.
- How well informed consumers feel they are about the benefits of probiotics.
- Consumer awareness around specific types of probiotics.
- The proportion of consumers who check the specific bacteria strains a probiotic contains before purchasing it and why.
FMCG Gurus – Probiotic Trends in North America – Regional Report – 2024
Report Description:
This report explores probiotic trends. The report offers insight into consumer awareness and purchasing habits around probiotic products. Our findings explore the various kinds of motivations and need states from consumers. In addition, our findings offer actionable recommendations for brands in navigating the probiotics market.
This report will look at the following areas:
- Levels of consumer awareness around probiotics, including probiotic, food, drinks, and supplements.
- The various health benefits consumers associate with probiotics.
- The number of consumers who have purchased a probiotic product in the last year, compared to 2022.
- The length of time consumers have been purchasing probiotic products for.
- The proportion of consumers who were not suffering symptoms when they first started purchasing probiotics.
- The symptoms consumers experienced when first consuming probiotics.
- The type of probiotic products consumers purchased over the twelve-month period.
- The ways consumers evaluate the effectiveness of probiotics on their health.
- The reasons consumers purchase or use probiotic products.
- Consumer attitudes toward the most important factors when buying probiotic supplements.
- The amount individuals consume probiotics as part of an overall balanced diet.
- Consumer attitudes toward the importance of clinical evidence on probiotic packaging to support health claims made.
- The proportion of consumers who say they know the difference between a probiotic and a prebiotic.
- How well informed consumers feel they are about the benefits of probiotics.
- Consumer awareness around specific types of probiotics.
- The proportion of consumers who check the specific bacteria strains a probiotic contains before purchasing it and why.
How This Report Can Benefit the Industry:
- Raising awareness: This report highlights the need for brands to raise awareness and information regarding probiotics and ways to do so.
- Inspiring innovation: This report aims to help the industry navigate the probiotics market by using consumer insights to suggest opportunities and innovation for the future.
Files included in this report:
Probiotic-Trends-in-North-America-Regional-Report-2024.pdf
Probiotic-Trends-in-North-America-Regional-Report-2024.pptx