FMCG Gurus -FMCG Gurus – Ready Meal Trends – Global Report 2023

FMCG Gurus – Ready Meal Trends – Global Report 2023

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FMCG Gurus – Ready Meal Trends – Global Report 2023

 Geographies: Global  Industries: Trend Reports, Trend Resources  Published Date: 2023

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FMCG Gurus – Ready Meal Trends in 2023

Report Description

Our report on ready-meal trends examines consumer attitudes and purchasing habits toward ready meals. The report delves into topics such as flavor, the impact of COVID-19, and health. In this report, we look at the challenges ready meals face and how the industry can address these, with a major challenge being cost.

This report will look at the following areas:

  • The impact of the cost-of-living crisis and COVID-19, leading to many consumers opting to cook from scratch.
  • How the ready meal sector can address these issues, by being positioned as a healthy and convenient meal.
  • Challenging consumer’s traditional perceptions of ready meals.
  • The opportunity for premium ready meals.

FMCG Gurus – Ready Meal Trends in 2023

Report Description

Our report on ready-meal trends examines consumer attitudes and purchasing habits toward ready meals. The report delves into topics such as flavor, the impact of COVID-19, and health. In this report, we look at the challenges ready meals face and how the industry can address these, with a major challenge being cost.

This report will look at the following areas:

  • The impact of the cost-of-living crisis and COVID-19, leading to many consumers opting to cook from scratch.
  • How the ready meal sector can address these issues, by being positioned as a healthy and convenient meal.
  • Challenging consumer’s traditional perceptions of ready meals.
  • The opportunity for premium ready meals.

Files included in this report:

  • FMCG-Gurus-Ready-Meal-Trends-Global-Report-2023.pdf
  • FMCG-Gurus-Ready-Meal-Trends-Global-Report-2023.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Flavor
  • [CO078] Please now think about your food and drink shopping habits. Have you purchased more or less of the following in the last month? Please select the answer that best fits - 2022, 2020, 2021
  • [CO255] Over the last twelve months, how has your attitude changed towards purchasing frozen food? - 2022, 2021
  • [CO460] Have you done anything to compensate reducing your spend in restaurants and takeaways? Please select all that apply - 2022, 2020, 2021
  • [CO047] Have you cut down your spend on food and drink purchased from outlets such as restaurants and takeaways in the last month? Please select the answer that best fits - 2022, 2020, 2021
Health
  • [FCT831] Why do you like new and unusual/exotic flavors? Please select all that apply - 2022, 2020, 2025
  • [FCT768] To what extent do you agree with the following statement: “I like food and drink products with new and unusual/exotic flavors” - 2022, 2020, 2025
  • [FCT821] In what product categories do you like to see new and unusual/exotic flavors? Please select all that apply - 2022, 2020, 2025
  • [FCT759] How do you rate flavor innovation in the following product categories? Please select the answer that best fits - 2022, 2020, 2025
  • [FCT473] Have you tried any of the following flavors in the following categories? - 2022, 2020, 2025
  • [FCT910] Are you willing to pay a premium for products that have the following flavors? - 2022, 2020, 2025
  • [FCT335] In what product categories are you likely to seek out products with natural flavors? Please select all that apply - 2022, 2020, 2025
  • [FCT742] To what extent do you agree with the following statements? - 2022, 2020, 2025
Actions and Recommendations
  • [CO757] Have you done any of the following more frequently in the last month? Please select all that apply. Please note we do understand that shopping habits may have been impacted to some extent by government restrictions - 2022, 2020, 2021
  • [CO384] You state that you plan to eat and drink more healthily. What will you do? Please select all that apply - 2022, 2020, 2021
  • [CO841] As a result of the coronavirus, do you think you will make greater attempts to eat and drink more healthily? Please select the answer that best fits - 2022, 2020, 2021

Files included in this report:

  • FMCG-Gurus-Ready-Meal-Trends-Global-Report-2023.pdf
  • FMCG-Gurus-Ready-Meal-Trends-Global-Report-2023.pptx
  • If you are a user, click here to login and download the report.