FMCG Gurus - FMCG Gurus – Recharge and Revive in 2023 – Global Report

FMCG Gurus – Recharge and Revive in 2023 – Global Report

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FMCG Gurus – Recharge and Revive in 2023 – Global Report

 Geographies:  Global  Industries: Health and Wellness  Published Date:  2023

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FMCG Gurus – Recharge and Revive in 2023 – Global Report

Report Description

This report looks at the growing trend of the consumer desire for products tailored towards energy as well as relaxation. This recharge and revive of products can be attributed to consumers seeking an energy boost in a post-pandemic world. Lives are busier than ever, with consumers facing many daily challenges; many will seek out food, drink, and supplement products to give them an extra boost of energy to get them through the day.

This report will look at the following areas:

  • Addressing health and wellness, including which areas consumers are prioritizing this year.
  • The traditionally negative perception of energy drinks and how the industry can address this.
  • Ingredient claims within the energy product market.
  • Consumers turn to health and wellness products to aid relaxation.
  • Natural and botanical products which can support a healthy sleep routine.

How this will help - Recharge and revive in 2023:

  • Examine the extent to which consumers are satisfied with their energy levels and emotional wellness.
  • Evaluate the extent to which consumers are looking to address their energy levels, and what claims and benefits they want from products that help facilitate this.
  • Evaluate the extent to which consumers are looking to address their emotional wellness, and what claims and benefits they want from products that help facilitate this.

Files included in this report:

  • FMCG-Gurus-Recharge-and-Revive-in-2023-Global-Report.pdf
  • FMCG-Gurus-Recharge-and-Revive-in-2023-Global-Report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Recharge and Revive in 2023 – Global Report

Report Description

This report looks at the growing trend of the consumer desire for products tailored towards energy as well as relaxation. This recharge and revive of products can be attributed to consumers seeking an energy boost in a post-pandemic world. Lives are busier than ever, with consumers facing many daily challenges; many will seek out food, drink, and supplement products to give them an extra boost of energy to get them through the day.

This report will look at the following areas:

  • Addressing health and wellness, including which areas consumers are prioritizing this year.
  • The traditionally negative perception of energy drinks and how the industry can address this.
  • Ingredient claims within the energy product market.
  • Consumers turn to health and wellness products to aid relaxation.
  • Natural and botanical products which can support a healthy sleep routine.

Table of Contents:

Introduction & Coverage (1-2)
  • The report is based on FMCG Gurus: Health & Wellness Survey Series, Non-Alcoholic Beverage Survey Series, Sports Nutrition Survey Series, Active Nutrition Survey Series, and Sleep & Stress Management Survey Series.
Addressing Health & Wellness (3-6)
  • Proportion of global consumers who are classified as taking a proactive approach to health, whereby they are looking to improve health even if not suffering symptoms. - 2023
  • Proportion of global consumers who are classified as taking a reactive approach to health, either suffering health problems or currently not looking to improve their health. - 2023
  • Please now think about the concept of health in general. How do you measure good health? - 2023
  • Proportion of proactive health care consumers are looking to improve their energy levels. - 2023
  • What do you believe defines good energy levels? - 2023
  • Proportion of global proactive health consumers believe addressing mental and cognitive health is just as important as physical health. - 2023
  • What health claims are appealing when seeking out food and drink products? - 2023
Energy Products (7-10)
  • Proportion of global consumers who turn to energy drinks that deem them to be unhealthy. - 2021
  • Are you concerned about energy drinks containing any of the following types of ingredients? - 2021
  • Proportion of global consumers who state that the use of botanicals/ botanical flavors would increase their consumption of energy drinks. - 2021
  • What makes energy drinks appear more premium/higher quality. - 2021
  • Proportion of global consumers who have switched from snacking on chocolate and confectionery to high protein/low sugar offerings in the last 12 months. - 2021
  • Have you purchased any of the following in the last six months? - 2021
Rest & Relaxation (11-16)
  • Proportion of global consumers who state their sleeping habits have worsened over the last two years. - 2022
  • Proportion of global consumers who state they find it difficult to get to sleep once in bed. - 2022
  • Why do you find it difficult to get to sleep once you get into bed? - 2022
  • Have you ever used any of the following to help improve your bedtime habits? - 2022
  • Proportion of consumers who are interested in food, drink and supplement products that could help improve sleeping patterns. - 2022.
  • Proportion of global consumers have taken nutritional supplements to try and improve sleeping patterns - 2022
  • What nutritional supplements have you used? - 2022
  • Do you associate any of the following flavors with improving sleeping patterns? - 2022
  • Proportion of consumers who are aware of using legalized products that contain cannabis oil for health and wellness purposes. - 2022.
  • Proportion of consumers who would be willing to try such products. - 2022
  • What benefits would you like to see from products that contain cannabis oil? - 2022.
Product Examples (17-19)
Actionable Recommendations (20-22)

Files included in this report:

  • FMCG-Gurus-Recharge-and-Revive-in-2023-Global-Report.pdf
  • FMCG-Gurus-Recharge-and-Revive-in-2023-Global-Report.pptx
  • If you are a user, click here to login and download the report.