FMCG Gurus -FMCG Gurus – Redefining Health Attitudes in 2025 – Trend Report – 2024

FMCG Gurus – Redefining Health Attitudes in 2025 – Trend Report – 2024

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FMCG Gurus – Redefining Health Attitudes in 2025 – Trend Report – 2024

 Geographies: Global  Industries: Trend Resources  Published Date: 2024

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FMCG Gurus – Redefining Health Attitudes in 2025 – Trend Reports – 2024

Report Description:

In the years immediately after the COVID-19 Pandemic, consumers were scared of illness and disease and were therefore taking a highly proactive approach to health and wellness. Today, the fear of illness has decreased significantly, and the perceived barriers to living a healthy lifestyle are on the rise, consequently reshaping consumer behavior. This report examines how attitudes towards health have evolved, and how brands can engage with consumers in 2025.

This report will look at the following areas:

  • How consumers assess their health.
  • How consumers are planning to engage with their health.
  • The key areas of interest within the health market for consumers heading into 2025.

How This Report Can Benefit the Industry:

  • Provides insights-driven guidance navigating a market and industry that has been constantly evolving since the pandemic.
  • Reveals that consumers feel that they lack time and resources, so need products that are convenient and efficient.

Files included in this report:

  • Redefining-Health-Attitudes-in-2025-Trend-Reports-2024.pdf
  • Redefining-Health-Attitudes-in-2025-Trend-Reports-2024.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Redefining Health Attitudes in 2025 – Trend Reports – 2024

Report Description:

In the years immediately after the COVID-19 Pandemic, consumers were scared of illness and disease and were therefore taking a highly proactive approach to health and wellness. Today, the fear of illness has decreased significantly, and the perceived barriers to living a healthy lifestyle are on the rise, consequently reshaping consumer behavior. This report examines how attitudes towards health have evolved, and how brands can engage with consumers in 2025.

This report will look at the following areas:

  • How consumers assess their health.
  • How consumers are planning to engage with their health.
  • The key areas of interest within the health market for consumers heading into 2025.

Report Agenda and Insights available:

Drivers of consumer behaviour
  • [IMU281] How would you describe your approach to health? Please select the answer that best fits - 2022, 2024
  • [IMU507] To what extent do you agree with the statement "I have been more attentive to my immune health as a result of COVID-19" - 2020, 2022, 2024
  • [HAW388] Please now think about the concept of health in general. How do you measure good health? Please select all that apply - 2023
  • [NS637] Have you taken any of the following steps in the last two years to improve your health? Please select all that apply - 2020, 2022, 2024
  • [MOB592] Do you plan to improve any of the following areas of health over the next twelve months? Please select all that apply - 2022, 2024
  • [NS869] Do you feel your health has changed over the last two years? - 2020, 2022, 2024
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023
Engaging with consumers in 2025
  • [WM184] How would you currently describe your weight? - 2021, 2019, 2018, 2023
  • [WM925] How has your weight changed in the last twelve months? - 2021, 2019, 2018, 2023
  • [WM922] Are you currently on a diet specifically to lose weight? - 2021, 2019, 2018, 2023
  • [NS141] Do you consume functional/fortified food and drink? These products are those classified as being high in health boosting ingredients, either naturally or artificially formulated - 2020, 2022, 2024
  • [NS472] Have you looked to increase your intake of functional/fortified food in the last six months? - 2020, 2022, 2024
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
  • [DH405] What health concerns do you have? Please select all that apply - 2024
Actions and Recommendations
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023

Files included in this report:

  • Redefining-Health-Attitudes-in-2025-Trend-Reports-2024.pdf
  • Redefining-Health-Attitudes-in-2025-Trend-Reports-2024.pptx
  • If you are a user, click here to login and download the report.