FMCG Gurus – Reinvigoration of Dairy in 2024
Report Description:
This report explores the latest trends and consumer insights in the dairy market. Our findings offer insight into consumer behaviors and attitudes toward dairy consumption, exploring perceptions around nutritional labeling, healthiness, and the freshness of various dairy product categories. The report also reveals consumer perceptions around plant-based alternatives, such as the kinds of products consumers seek out as alternatives to dairy and the challenges within this market. In addition, our findings present actionable recommendations for brands operating in the dairy market.
This report will look at the following areas:
- The proportion of consumers who say they eat/drink the following at least weekly, and changes in consumption habits in the last twelve months.
- Insight into the number of consumers who say they regularly check nutritional labeling.
- Consumer perceptions around the healthiness or unhealthiness of dairy and dairy alternative products.
- The kind of product attributes associated with freshness in dairy products and the types of fats consumers like to see on fresh dairy products.
- The proportion of consumers who eat or drink dairy alternatives, and the kinds of products that they turn to.
- The key factors and claims to consumers when consuming plant-based dairy and the reasons consumers turn to plant-based dairy.
- Consumer perceptions around the locality of dairy products.
- The most appealing sustainability claims or pledges when choosing dairy products.
Files included in this report:
Reinvigoration-of-Dairy-in-2024.pdf
Reinvigoration-of-Dairy-in-2024.pptx