FMCG Gurus – Resourcefulness – Combining Health, Value and Sustainability – Trend Report – 2025
Report Description:
This report examines how consumers are adopting a resourceful approach during their day-to-day lives in order to maximize value and avoid waste. The report explores how consumers are changing their behavior and the expectations around how brands should respond.
This report will look at the following areas:
- The challenges consumers face around trying to live a healthy lifestyle and the changes consumers are making when faced with financial pressure.
- The importance to consumers of avoiding food waste and what they identify to be the key drivers behind food waste.
- The proportion of consumers that would pay a premium for packaging that prevents unnecessary food waste.
- Expectations for brands to implement resourcefulness and sustainability throughout the supply chain.
- The proportion of consumers that believe that food, drink and supplement companies should be doing more to protect the planet.
- The kinds of pledges and claims that consumers look for when buying food, drinks or supplements.
- How trustworthy consumers perceive brands that are doing regenerative farming/agriculture.
FMCG Gurus – Resourcefulness – Combining Health, Value and Sustainability – Trend Report – 2025
Report Description:
This report examines how consumers are adopting a resourceful approach during their day-to-day lives in order to maximize value and avoid waste. The report explores how consumers are changing their behavior and the expectations around how brands should respond.
This report will look at the following areas:
- The challenges consumers face around trying to live a healthy lifestyle and the changes consumers are making when faced with financial pressure.
- The importance to consumers of avoiding food waste and what they identify to be the key drivers behind food waste.
- The proportion of consumers that would pay a premium for packaging that prevents unnecessary food waste.
- Expectations for brands to implement resourcefulness and sustainability throughout the supply chain.
- The proportion of consumers that believe that food, drink and supplement companies should be doing more to protect the planet.
- The kinds of pledges and claims that consumers look for when buying food, drinks or supplements.
- How trustworthy consumers perceive brands that are doing regenerative farming/agriculture.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor products to address the challenges consumers are facing when trying to lead a more resourceful and sustainable lifestyle.
Files included in this report:
FMCG-Gurus-Resourcefulness-Combining-health-value-and-sustainability-Trend-Report-2025.pdf
FMCG-Gurus-Resourcefulness-Combining-health-value-and-sustainability-Trend-Report-2025.pptx